What is Identity Resolution?
The process of unifying customer data, both online and offline, into a single profile to better understand customer behavior and characteristics.
Everyone has their own preferences when it comes to shopping. Your customers decide both from where to buy from you and what data and information to provide you with when doing so.
That information can vary across different purchases, preventing you from getting a true picture of your shoppers' buying behavior.
The benefits are many and very clear:
- Identification and merging of customer information into a single profile.
- Collection of all customer transactions at different points.
- More precise segmentation.
- More dynamic customer lifecycle.
- Real Life Time Value.
- Make an intelligent and personalized impact on customers, increasing your sales.
At Data4Sales, we offer the possibility of defining the key data to identify your customers. This allows me to analyze, understand and act based on all transactions made by a person regardless of the channel they have used.
For example, you could put as key data:
- Telephone number
- Fiscal ID
Story mode:
Juan works 10 hours a day in a call center. In addition, he studies economics at night. His leisure hours are few and he tends to have his mind on several subjects at the same time.
Usually register in the eCommerce of the business to receive information about the products you are interested in, so you can know when there are promotions that are relevant to you.
Since he is so busy, he does not always register with the same information, sometimes he uses his work e-mail, sometimes his cell phone and sometimes his personal e-mail.
When she shops online, due to her limited time, however, on her days off she takes the opportunity to go out and visit her favorite stores, since shopping in person is a different experience, especially when it comes to clothing.
By leveraging the Identity Resolution process, your favorite businesses will identify Juan's different ways of buying. They will be able to bring all the information together in one place, know what customer segment he is in, whether he is active or needs to be reactivated, and how valuable he is to the business.
