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The Language of Retail That Drives Sales Again

The terms "data," "marketing," and "AI," explained simply with real-life examples.

GLOSSARY

The language of success for online sales.

Essential for entrepreneurs, business owners and ecosystem professionals.

COMPLETE GLOSSARY
First steps

First steps

Are you starting to move in the eCommerce world and don't know where to start? Here you will find all the basics to feel like an expert in online sales.

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Acquisition

Acquisition

To acquire customers, you must know what you're talking about. Understand how and when to apply the most valuable concepts to increase your online store's acquisition like never before.

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Retention

Retention

How to retain customers effectively and safely? By understanding all the words and metrics that come into play when we seek to keep our customers active.

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Optimization

Optimization

Optimizing the value of your customers is a process that seeks to increase the number of loyal and recurring customers, thus generating the growth of your business. Find here the keywords that will ensure the success of your strategy.

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Stats and Prediction

Stats and Prediction

Before making a decision, you need to understand. Here are the concepts you need to integrate your data, get to know each customer, and anticipate their behavior.

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AI and Automation

AI and Automation

AI is already being used by marketing and e-commerce teams. Understand the concepts so you can use it wisely and automate repetitive tasks.

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Channels

Channels

WhatsApp, email, and SMS: the key terms for reaching each customer through the right channel and measuring what works.

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