Solutions by Industry

Toys and Childhood: They Grow with Your Brand, Step by Step

Data4Sales is the Customer Data Platform for toy stores and the children’s market: it brings together sales from your stores, your e-commerce site, and your customer interactions into a single profile for each family. You’ll know the children’s ages, what they like, and upcoming dates, allowing you to offer each family just the right products for every stage.

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Customer Data · ChildrenToday's Data

StoreseCommerceERPCampaignsWhatsAppInstagram

P.S.

Paula S.Loyal Customers · Family

ChildrenGirl · 6 years old

He likesConstruction

Key DateChildren's Day

Paulabought the Orbis Copilotfor Children's Day last year, and there are two weeks left until then.

Children's Day Without ShoppingOrbis Audiences · Updated daily

2.100

Paula, for Children's Day, we chose the set that follows up on last year's building blocks.

WhatsAppEmail

Combined data6 sources, 1 customerStores, online, and conversations

360° ProfilePaula S.Loyal Customers · Family

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences2,100 customersChildren's Day without shopping

ActivationOne-on-One MessagingEmail and WhatsApp

Challenges in the Toy Industry and Childhood

What Is Holding Back Growth in the Toy and Children's Products Industry

Challenge 1

Physical toy stores and online store (separate)

The family that shops at your toy store in December and online for Children's Day counts as two customers, and you don't know how much that's worth.

With Data4Sales: a single profile per family that includes everything they've purchased, both in-store and online.

Challenge 2

Children grow up, but the supply doesn't

The family continues to be offered toys appropriate for the age their son was two years ago, even though he has since moved on to the next stage.

With Data4Sales: recommendations based on the age group of each family's purchases.

Challenge 3

The whole year hinges on two dates

Children's Day and December are when sales peak, and between those two dates, families don't hear from your brand again.

With Data4Sales: audiences for back-to-school and every moment in between.

Use Cases

What Toy and Children's Brands Do with Data4Sales

Preparing for Children's Day

The list of those who made purchases last year was ready weeks earlier.

Supporting Each Age Group

When the family moves into the next age group, you offer them the next step.

New Year's Eve and Three Kings Day

Gift ideas based on what each family has already purchased, with enough time for shipping.

Back to School

Backpacks, school supplies, and clothing for families with school-age children.

Shopping Between Dates

May the family that only comes in December visit again throughout the year.

High-Value Families

Pre-sales and new releases for customers who shop on all dates.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Toy Stores and Children's Products

Here are the questions toy and children's goods teams usually ask us before we get started.

Is Data4Sales suitable for toy stores and children's brands?

Yes. Data4Sales combines sales from your toy stores and your e-commerce platform into a 360° profile by household and calculates segments and customer lifecycles based on your brand’s seasonality. Launch email, WhatsApp, and SMS campaigns for each date, with attributed revenue.

How do I prepare for Children's Day at my toy store using Data4Sales?

Orbis Audiences quickly identifies the audience of families who made a purchase last year but haven't bought anything yet this year. Orbis Creative sends them product recommendations based on their age and preferred categories, and each campaign tracks revenue both in-store and online.

Can you recommend toys based on a child's age?

Yes. Data4Sales uses each family's purchase history and product preferences to recommend items appropriate for the next age group. That way, you don't offer them something their child has already outgrown.

How can I get families to shop at the toy store outside of December?

With workflows that trigger based on each family’s lifecycle and targeted campaigns for back-to-school and seasonal changes, Data4Sales alerts you when a family goes longer than usual without making a purchase, so you can reach out to them before you lose them.

How can I handle the increase in inquiries leading up to Children's Day and Christmas?

Orbis Support is available 24/7 on WhatsApp, Instagram, Facebook, email, and MercadoLibre, with secure verification and real-time inventory visibility for each store. A customer’s request is forwarded to your team along with the entire conversation.