Data4Sales
Platform
Solutions
Customers
Resources
Solutions by Industry

Pharmacies and Health: Taking Care of Every Customer Also Means Knowing When They'll Return

Data4Sales is the Customer Data Platform for pharmacies and the healthcare industry: it brings together sales data from your pharmacies, your e-commerce site, and your customer interactions into a single customer profile. You’ll know which products customers restock, how often, and at which location, and you can remind them in a timely manner of what they need.

Customer Data · PharmaciesToday's Data
Pharmaciese-commerceERPCampaignsWhatsAppInstagram
CR
Carla R.Loyal Customers · Replenishment
RestockEvery 35 days
CategoryDermocosmetics
PharmacyProvidencia Pharmacy
Orbis CopilotCarlarestocks every 35 days, and today marks 38 days since her last purchase.
Overdue ReplacementOrbis Audiences · updated daily
2.600
Carla, it's time to restock your sunscreen. You can get it in Providencia or have it shipped.
WhatsAppEmail
Combined data6 sources, 1 customerPharmacies, online, and conversations
360° ProfileCarla R.Loyal Customers · Replenishment
Orbis CopilotInsight of the DayWhat to Do Today
Orbis Audiences2,600 customersOverdue renewal
ActivationOne-on-One MessagingEmail and WhatsApp
Challenges Facing Pharmacies and the Healthcare System

What Is Holding Back Growth in the Pharmacy and Healthcare Sectors

Challenge 1

In-store and online: two different types of customers

You shop at the counter at your usual pharmacy and order online on the weekend, but in your systems, you're two different people.

With Data4Sales: a single profile that tracks your in-store and online purchases.
Challenge 2

Land Sales for Those Looking for Vitamins

The same promotion applies to those who buy skincare products, those who restock their vitamins, and those who visited just once during the winter.

With Data4Sales: Audiences by category and season in seconds.
Challenge 3

The replacement is going to the pharmacy next door

When a customer runs out of their usual product, they'll buy it wherever is closest to them if no one lets them know beforehand.

With Data4Sales: restocking alerts tailored to each customer's pace.
Use Cases

What Health and Beauty Brands Do with Data4Sales

Let us know before it runs out

Reorder reminders are sent based on each customer's purchase frequency.

Sun Protection in the Summer

Sunscreen and after-sun lotion for those who bought them last season.

Preparing for Winter

Vitamins and winter care for those who buy them every season.

Dermocosmetics that replenish the skin

Your usual cream, along with whatever you usually have with it.

Recover Overdue Accounts

Reach out again to anyone whose regular refill date has passed.

From the counter to home delivery

Offer home delivery to customers who always refill their prescriptions at the same pharmacy.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

Frequently Asked Questions

Data4Sales for Pharmacies and Healthcare

Questions that pharmacy and healthcare teams often ask us before getting started.

Is Data4Sales suitable for pharmacy chains and healthcare brands?

Yes. Data4Sales works with pharmacies and health and beauty brands throughout Latin America. It combines each pharmacy’s in-store and e-commerce sales into a 360° customer profile, measures their restocking rate, and triggers campaigns and notifications via email and WhatsApp with attributed revenue.

Can sales from each pharmacy be combined with e-commerce sales?

Yes. Data4Sales connects to your e-commerce platform, your pharmacies' point-of-sale systems, and your ERP, and consolidates each customer's purchases into a single profile using Identity Resolution.

How do refill reminders work at pharmacies?

Data4Sales knows how often each customer purchases their usual products. When the date approaches, a workflow sends them a reminder via email or WhatsApp, offering the option to pick up their order at their pharmacy or have it delivered to their home.

Which campaigns work best in the pharmacy and healthcare sectors?

Those that follow each client’s calendar. Restocking, winter, sun protection, allergies, dermocosmetics, and Mother’s Day each have their own target audience. Data4Sales puts it all together and measures the revenue attributed to each campaign.

How does Orbis Support handle inquiries from a pharmacy?

Respond 24/7 on WhatsApp, Instagram, Facebook, email, and MercadoLibre, with secure authentication starting with the first message. Check inventory by location, make recommendations based on the customer’s history, and forward customer requests to your team as needed.

How is customer data protected at a pharmacy?

Data4Sales works with the purchase and contact data you already have and respects each customer's communication preferences, including opt-outs for each channel. Orbis Support verifies the customer's identity before sharing information from their account.

Your brand could be the next success story

We'll show you what you could achieve with your customer data, using examples from your industry.

Schedule a demo