Solutions by Industry

Jewelry and Accessories: The Perfect Gift for Every Special Occasion

Data4Sales is the Customer Data Platform for jewelry and accessories: it brings together sales from your stores, your e-commerce site, and your customer interactions into a single customer profile. You’ll know which collections they prefer, who they’re buying for, and when, so you can recommend just the right piece for every occasion.

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Customer Data · JewelryToday's Data

StoreseCommerceERPCampaignsWhatsAppInstagram

Valeria A.Champions · Gift Dates

CollectionClassic Silver

Shop forGifts

Key DateAnniversary · Nov.

Orbis Copilot: Valeria buys one every anniversary, and there are 3 weeks left.

Anniversary GiftsOrbis Audiences · Updated daily

1.300

Valeria, your anniversary is coming up. We picked out these pieces to go with your necklace.

WhatsAppEmail

Combined data6 sources, 1 customerStores, online, and conversations

360° ProfileValeria A.Champions · Gift Dates

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences1,300 customersAnniversary gifts

ActivationOne-on-One MessagingEmail and WhatsApp

Jewelry and Accessories Challenges

What Is Holding Back Growth in the Jewelry and Accessories Industry

Challenge 1

Jewelry stores and online store (separate)

Someone who bought a ring at your jewelry store and a pair of hoop earrings online is listed as two separate customers, and you don't know how much they're actually worth.

With Data4Sales: a single profile for each customer that includes every item they've purchased, both in-store and online.

Challenge 2

One-time gift purchases

Many customers shop for Valentine's Day or an anniversary, and you don't hear from them again until the following year—if they ever come back at all.

With Data4Sales: a reminder before each date that the customer has previously celebrated with your brand.

Challenge 3

Individual pieces that never make up the whole set

Someone who buys a necklace rarely receives a recommendation for matching earrings. They are offered the same options as the rest of the customer base.

With Data4Sales: items that go well with their latest purchase, in a one-on-one message.

Use Cases

What Fashion, Footwear, and Accessories Brands Do with Data4Sales

Before Each Gift-Giving Occasion

A reminder a few days before Valentine's Day or Mother's Day for anyone who has already given a gift with you.

Complete the game

Earrings or a bracelet that match the piece you already have.

Anniversary of the purchase

A message marking the one-year anniversary of the gift he gave.

Launch a collection

The new line is available first to those who bought the previous one.

High-value customers

Pre-sales support and personalized service for customers purchasing high-ticket items.

From a Gift to a Loyal Customer

May those who bought something on a special occasion come back during the off-season.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Jewelry and Accessories

Here are the questions jewelry and accessories teams usually ask us before we get started.

Is Data4Sales suitable for jewelry stores and accessory brands?

Yes. Data4Sales combines sales from your jewelry stores and your e-commerce platform into a 360° customer profile, identifies which items are purchased together, and triggers email, WhatsApp, and SMS campaigns for each gift-giving occasion. Revenue is attributed to each action.

How can I sell more jewelry on Valentine's Day and Mother's Day?

Orbis Audiences quickly creates an audience of customers who made a purchase on that date last year, and the workflows send them emails and WhatsApp messages before the date. Each message includes the products recommended for that customer.

Can you recommend jewelry accessories based on my most recent purchase?

Yes. Data4Sales calculates product affinity based on your sales, such as a necklace and earrings or a ring and bracelet. Orbis Creative creates a personalized message based on the pieces that match what each customer has already purchased.

How can I tell the difference between a jewelry customer who is waiting for their next appointment and one who has been lost?

Data4Sales calculates life cycle stages and lets you adjust the "lost customer" threshold to match your jewelry store's pace. You'll know who is within their usual timeframe and who has gone past it without returning, and each stage change can trigger a workflow.

Is it possible to measure how much each campaign sold at the brick-and-mortar jewelry store?

Yes. Each campaign and each workflow has its revenue broken down by channel—online and in-store. You know which Valentine's Day message sold on the website, which one sold in-store, and how much.