Our Purpose

Every brand should know every customer

And may every piece of data turn into a repeat purchase.

We were founded in Uruguay in 2021 with one question in mind: How can we help e-commerce businesses understand their customers? Today, we’re a team from across Latin America that does just that using data, AI, and personalized support. This is our mission, where we’re headed, and the story that brought us here.

Part of the Data4Sales team wearing the company's T-shirts at a team gathering

2021Born in Uruguay

+45people on the team

5 countrieswhere the team lives

+240brands work with Data4Sales

Mission · Why We Exist

Helping brands get to know their customers and take action at the right moment

We bring together data that is currently scattered across different sources (e-commerce, stores, campaigns, and conversations) so that every brand can understand who buys from them, why customers return, and why they stop buying. And, with that insight, take concrete action.

One customer, across all channels
Decisions based on data, not intuition
Results actually measured, compared to a control group

Vision · Where We're Headed

No Latin American brand should have to guess who its customers are

We’re moving toward a business model where AI agents—who understand each business—decide and execute, on a client-by-client basis, what will yield the best results. And teams focus on what a machine can’t do: strategy, creativity, and building relationships with their clients.

Agents who know the business, not generic AI
Every interaction with a customer is tailored to them
Teams that eliminate repetitive tasks and free up time to grow

It took us five years to get here. That's how it all began.

Where It All Began

Brands knew how much they were selling. They didn't know to whom.

The data was right there: in e-commerce, in stores, and in marketing campaigns. But it was scattered, and almost no one could answer the most important questions: Who buys, why do they come back, and why do they stop?

Data4Sales was created to answer that question. First, with its own model that helped online stores understand their customers. Later, with a comprehensive platform.

Our History

Five Years of Learning from Our Customers

August 2021
Data4Sales Is Launched in Uruguay
Joaquín Sosa and Alexandre Chaves founded Data4Sales with a specific question in mind: How can we help e-commerce businesses understand their customers? With initial support from Pablo Brenner and Sergio Fogel, the first team members joined, and work began on building the minimum viable product.
In-House ModelMVPFirst customers
UYUruguay, where the project began
December 2022
From a proprietary model to a platform
The model we started with evolved into software as a service (SaaS). A funding round with a European fund fell through when the war in Ukraine began, but the team pressed on with a US$200,000 investment that helped them secure their first dozen paying customers. In December, the first phase of the seed round was completed.
SaaSFirst 12 paying customers
US$ 1.1 millionfirst stage of the seed round
2023
All channels, one customer
Data4Sales goes beyond just e-commerce and combines sales from brick-and-mortar stores, marketplaces, and apps into a single customer profile. Brands are beginning to see the full picture of their customers, and their business results reflect that.
Omnichannel360° Profile
+900%in revenue growth for the year
April 2024
A $2.3 million seed round
DGF Investimentos is leading the second round, alongside IC Ventures, Sergio Fogel, and Hugo Romay. The investors from the first round are backing the company again. By then, we were working with nearly 100 brands in seven Latin American countries.
DGF InvestimentosIC Ventures~100 clients
7countries with customers by 2024
2025 to 2026
From Understanding the Data to Taking Action Based on It
Introducing Orbis, Data4Sales’ AI layer: Copilot answers business questions, Audiences creates segments, Creative crafts each message, and Support assists customers 24/7. Next come the agents who identify opportunities and act on them.
Orbis CopilotOrbis AudiencesOrbis CreativeOrbis SupportAI Agents
4AI products at Orbis
Today 2026
A team across five countries, with a shared purpose
We continue to do the same thing we did on day one: listen to brands and build what they need so their customers will choose them again. The difference is that today we do it with data, AI, and a team of more than 45 people.
+45people building Data4Sales

People

Who Makes Up Data4Sales

Leadership and Founding Team

People who have been there since the early years.

Joaquin SosaCo-Founder & CEOUruguay

Martin BermudezCMO &AMP; CROUruguay

Pablo CafferataCTOArgentina

Emiliano ContiVice President of TechnologyUruguay

Maxi PeraltaUX/UI DesignerArgentina

Nicolás MaldonadoFront-End DeveloperArgentina

Guido LeivaHead of Customer Success & GrowthArgentina

Area Leaders

Who is coordinating each team today?

Santiago NaranjaHead of ProductArgentina

Diego OteroHead of Lead Generation & Pipeline ManagerUruguay

Martina DeutschContent & Communications LeadUruguay

Agustina VerzegnassiGrowth LeadArgentina

Daiana EnriqueCustomer Success LeadArgentina

Jimena SotoPeople LeadUruguay

Ramiro QuagliataHead of FinanceUruguay

Where We Are

A remote team spread across Latin America.

Argentina

Uruguay

Chile

Colombia

Mexico

How We Work

No posing— just a job well done

We are committed to

We build a product that our customers want to use every day—not just one they buy.

Customers first

Before proposing a solution, we take the time to understand each brand’s business, industry, and current situation.

We are detail-oriented

Accurate, consistent data or a well-written message makes all the difference. That's why we pay attention to the little things.

Empathy is everything

We listen to understand, and then we take action—with clients, across departments, and across countries.

We prioritize honesty

Let's be clear: what works, what doesn't, and what we can measure. That's why we use a control group for our measurements.

We work as a team

Product, Customer Success, Sales, and Marketing teams in five countries are all working toward the same goal.

Let's work together

We'll show you what your customers look like in Data4Sales, based on your business data.

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