Solutions by Industry

Sports and Outdoor: Customers Who Work Out With Your Brand All Year Round

Data4Sales is the Customer Data Platform for sports and outdoor activities: it brings together sales from your stores, your e-commerce site, and your customer interactions into a single customer profile. You’ll know what sport they play, what size they wear, and when they replace their gear—and you can reach out to them with new product launches right before each season.

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Customer Data · SportsToday's Data

StoreseCommerceERPCampaignsWhatsAppInstagram

Martín G.Loyal Customers · Returning Customers

SportsRunning and trail running

Size42

Last Purchase11 months ago

Orbis Copilot Martíngets new sneakers every year, and 11 months have already gone by.

Routes to be renewedOrbis Audiences · Updated daily

4.100

Martín, the new trail shoes have arrived. We have your size 42 at your usual store.

WhatsAppEmail

Combined data6 sources, 1 customerStores, online, and conversations

360° ProfileMartín G.Loyal Customers · Returning Customers

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences4,100 clientsAgents with contracts up for renewal

ActivationOne-on-One MessagingEmail and WhatsApp

Sports and Outdoor Challenges

What's Holding Back Growth in Sports and Outdoor Activities

Challenge 1

One athlete, two different clients

Buy the sneakers at your store and the technical clothing on your website, and your systems show them as two unrelated people.

With Data4Sales: one profile per athlete, including all their purchases.

Challenge 2

Soccer Deals for Those Who Just Run

The same promotion applies to the entire customer base, even though each customer buys for a different sport and has their own season.

With Data4Sales: audience data by sport and season in seconds.

Challenge 3

You don't know when it's time to upgrade your equipment

Sneakers, tents, and bikes all have a limited lifespan, and customers replace them with whichever product they come across first.

With Data4Sales: workflows tailored to each customer's renewal cycle.

Use Cases

What Sports and Outdoor Brands Do with Data4Sales

Prepare for each season

Outdoor activities in the summer and snow in the winter, before the season begins.

Launch each new model

The new model is available first to those who purchased the previous line.

Gear Up Before the Race

Everything a runner needs, just in time for every race in their city.

Replace Your Sneakers on Time

A notification to the runner when their usual refresh rate is reached.

Complete the team

The helmet with the bike, the backpack with the jacket, the socks with the sneakers.

End of the Season Wrap-Up

End-of-season stock, for those shopping the sales.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Sports and the Outdoors

Here are the questions sports and outdoor teams usually ask us before getting started.

Is Data4Sales suitable for sports and outdoor stores and brands?

Yes. Data4Sales works with sports and outdoor brands and retailers throughout Latin America. It combines in-store and e-commerce sales into a 360° customer profile, tracks which sports each customer buys, and runs email and WhatsApp campaigns with attributed revenue.

Can I segment my customers by sport?

Yes. Using purchase history, Orbis Audiences can create audiences by category—such as running, cycling, outdoor activities, or soccer—in seconds. You can cross-reference them with value segments, favorite stores, or life cycle stages.

How can you take advantage of Cyber Monday and Black Friday at a sports store?

With a different audience for each sport and each segment. Runners receive running-related offers, and cyclists receive cycling-related offers, via email and WhatsApp. You can then view the revenue attributed to each campaign, both online and in-store.

When is a sports and outdoor customer considered lost?

It depends on your brand's purchase frequency and each category. Data4Sales adjusts the "lost customer" threshold to fit your business. When a customer goes longer than their usual time without making a purchase, they are flagged as at risk and can trigger a reactivation workflow.

How does Data4Sales measure a sports brand's sales?

Each campaign and each workflow has its revenue attributed by channel—online and in-store. You know which launch, which season, or which renewal announcement drove sales and how much revenue it generated.