Solutions by Industry

Wines and Beverages: Each Label, for the Person Who Will Enjoy It

Data4Sales is the Customer Data Platform for wine and beverages: it brings together sales from your online store, your physical stores, your club, and your conversations into a single customer profile. You’ll know which varieties they prefer, how often they buy, and for what occasion, and you can recommend their next bottle at just the right time.

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Customer Data · WinesToday's Data

StoreseCommerceERPCampaignsWhatsAppInstagram

Javier C.Champions · Club

Favorite Grape VarietyMalbec

TicketPremium

OccasionWeekend

Orbis CopilotJavierbuys premium red wines every month and hasn't bought any in 45 days.

Premium Red Wines on HoldOrbis Audiences · Updated daily

980

Javier, the new vintage of Malbec Reserva has arrived. We set a case aside for you.

EmailWhatsApp

Combined data6 sources, 1 customerStores, online, and conversations

360° ProfileJavier C.Champions · Club

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences980 customersPremium red wines on hold

ActivationOne-on-One MessagingEmail and WhatsApp

Wine and Beverage Challenges

What Is Holding Back Growth in the Wine and Beverage Industry

Challenge 1

Vinoteca, the website, and the club don't share the same history

The same customer shops at your wine shop, on your website, and through the wine club, and each channel has its own list.

With Data4Sales: a single profile per customer, including every bottle and every channel.

Challenge 2

The same offer applies to red wines and sparkling wines

Customers who buy white and sparkling wines receive a promotion on age-worthy reds, and those looking for premium labels get discounts per case.

With Data4Sales: recommendations based on the wine variety, winery, and each customer's taste.

Challenge 3

Party shoppers who don't come back

Many people buy gifts for Father's Day or the end of the year, and then they disappear until the next occasion.

With Data4Sales: target audiences that encourage party planners to shop year-round.

Use Cases

What Food and Beverage Brands Do with Data4Sales

New harvest, loyal customer

With each new vintage, the first to buy from that winery or that vineyard.

Add members to the club

Invite to the club anyone who buys wine every month without being a member.

Beyond the End of the Year

A second purchase in January for those who only shopped for the holidays.

A Pairing in Every Message

Cheeses, cheese boards, or sparkling wines that pair well with your go-to wine.

Move up a tier

A label reserved for those who re-enter the same strain.

Father's Day Gifts

Gift ideas based on what each customer purchased the previous year.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Wine and Beverages

Here are the questions wine and beverage teams usually ask us before we get started.

Is Data4Sales suitable for wineries, wine shops, and beverage brands?

Yes. Data4Sales works with wine and beverage brands throughout Latin America. It combines sales data from stores, wine shops, and online channels into a 360° customer profile, calculates each customer’s lifetime value based on their purchasing frequency, and launches email and WhatsApp campaigns with attributed revenue.

Can I recommend wines based on each customer's preferred grape variety?

Yes. Data4Sales calculates product affinity based on your sales and identifies which wine varieties and wineries each customer prefers. Orbis Creative creates a personalized message featuring the labels they’re most likely to like.

Is Data4Sales useful for a wine club's communications?

Yes. It doesn't replace your subscription system, but it combines each member's purchases with the rest of their orders into a 360° profile. That way, you can create audiences by product line or purchase level and send each selection via email and WhatsApp.

Which campaigns work best for wine and beverages?

Those that occur at the right time for each customer: new releases and harvests by winery or grape variety, club selections, celebrations, Father’s Day and New Year’s, and wine pairings. Data4Sales identifies the audience for each one and measures the attributed revenue.

How are results measured for the wine shop and online store?

Each campaign and each workflow has its own attributed revenue, both online and in-store. You know which message drove sales, through which channel, and how much.