Solutions by Industry

Fashion and Footwear: Fashion Customers Who Return Every Season

Data4Sales is the Customer Data Platform for fashion and footwear: it brings together sales from your stores, your e-commerce site, and your customer interactions into a single customer profile. You’ll know what size they wear, what style they prefer, and when they’ll make their next purchase—and you can reach out to them with the new collection at just the right time.

Schedule a demo See how it works

Customer Data · FashionToday's Data

StoreseCommerceERPCampaignsWhatsAppInstagram

Lucía M.Champions · Recurring

SizeM · 38

StyleUrban

Favorite StoreDowntown

Orbis Copilot: Lucía buys something new every season, but she hasn't seen the new collection yet.

Champions Without the New CollectionOrbis Audiences · updated daily

2.300

Lucia, the new urban collection has arrived, and we've set aside your size 38 at the downtown store.

WhatsAppEmail

Combined data6 sources, 1 customerStores, online, and conversations

360° ProfileLucia M.Champions · Returning Participant

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences2,300 clientsChampions without the new collection

ActivationOne-on-One MessagingEmail and WhatsApp

Challenges in Fashion and Footwear

What Is Holding Back Growth in the Fashion and Footwear Industries

Challenge 1

In-store and online separately

Purchases made in your physical stores and on your e-commerce site are tracked in separate systems, and you don't know how much each customer is actually worth.

With Data4Sales: a single profile per customer that includes all of their purchases.

Challenge 2

The same campaign for the entire membership base

The same promotion is sent to everyone, even though each customer buys different clothing and footwear at different times.

With Data4Sales: target audiences and one-on-one messages in seconds.

Challenge 3

Customers who leave without notice

No one knows who stopped buying until it's already too late to win them back.

With Data4Sales: alerts and workflows tailored to each customer's purchasing pace.

Use Cases

What Fashion and Footwear Brands Do with Data4Sales

Launch each collection

Who is most likely to buy the new season?

Taking Care of Your Best Customers

Early Access and Benefits for Champions.

Affinity Marketing

It goes well with your latest purchase, in your size.

Re-engage customers

Re-engage customers who spent their usual amount of time on the site without making a purchase.

Encouraging a Second Purchase

Turn that first purchase into a habit.

Integrate the store and online platforms

Know how much an omnichannel customer is worth and address them as such.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Fashion and Footwear

Here are the questions fashion and footwear teams usually ask us before we get started.

Is Data4Sales suitable for fashion and footwear brands?

Yes. Data4Sales works with fashion and footwear brands throughout Latin America. It combines in-store and online sales into a 360° customer profile, calculates segments and customer lifecycles based on your business’s purchase frequency, and triggers campaigns and workflows via email and WhatsApp with attributed revenue.

Can in-store sales be combined with e-commerce sales?

Yes. Data4Sales connects to your e-commerce platform, your point-of-sale systems, and your ERP, and consolidates each customer's purchases into a single profile using Identity Resolution.

Which campaigns work best for fashion and footwear?

The ones that arrive at just the right time for each customer: seasonal changes, Cyber Monday and Black Friday, Mother's Day and Father's Day, and clearance sales. Data4Sales identifies the audience for each one and measures the attributed revenue.

What does Data4Sales' AI do?

Orbis Copilot answers questions about your business, Orbis Audiences builds audiences in seconds, Orbis Creative creates messages for each client, and Orbis Support provides 24/7 assistance with a complete profile view.

How is the result measured?

Each campaign and each workflow has its own attributed revenue—both online and in-store—so you know which action generated a sale and how much.