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Unified Retail: Brick-and-Mortar Store and E-Commerce, One Customer

Data4Sales consolidates purchases from your stores, your e-commerce site, and your messaging channels into a single customer profile. You can see who shops only in-store, who shops only online, and who shops both ways, and you can run campaigns that direct each customer to the channel where they shop the most.

Schedule a demoSee how it works
Identity ResolutionA single profile
Doc. 4,512,xxx
Downtown Store · 2 purchases · USD 610
POS
lucia.m@mail.com
Website · 3 purchases · $520
eCommerce
+598 99 xxx xxx
WhatsApp · 4 conversations
Chat
Lucía MartínezOmnichannel · 5 purchases · $1,130
Championreal segment champion

Illustrative example

StorePOS and ERPIn-Store Shopping
OnlineeCommerceOnline Shopping
ChatMessagingConversations
Profile1 customerWith its true value
The problem

Your best customer might be hidden across three different records

The in-store customer is anonymousStore sales are recorded in the POS or ERP system, with no connection to marketing.
Two databases that don't communicate with each otherThe e-commerce platform and the physical store have separate lists, with duplicates and incomplete data.
You don't know how much a customer is worthIf they shop through both channels, you count them twice as occasional customers and treat them as such.
How Data4Sales Solves It

One customer, all their channels

Connect your sources

POS, ERP, and e-commerce with native connectors: SAP, Oracle, Dynamics 365, VTEX, Shopify, Tiendanube, and more.

Daily Synchronization

Unify each customer

Identity resolution by document, email, and phone number: a profile with no duplicates.

360° Profile

Segment by channel

Store-only, online-only, or omnichannel, combined with value, frequency, and predictions.

With Orbis Audiences

Take it to the other channel

Campaigns that encourage in-store shoppers to shop online and online shoppers to visit the store, with sales tracked in both channels.

Online and In-Store Attribution
Strategies for this goal

More customers shopping across all your channels

With Orbis Pulse, you choose this objective, and the AI combines these tactics for each client, within the parameters you set.

Development

In-store and online, one customer

It drives customers from the store to the e-commerce site, and from the e-commerce site to the store.

Acquisition

From Click to Contact

Turn anonymous visitors into contacts via email and WhatsApp.

Development

More from your catalog

Browse categories you haven't shopped in yet, on your preferred channel.

Customer Loyalty

First, your VIPs

In-store and online pre-sales for your best customers.

Experience

The Voice of the Customer

Measure the experience on each channel using NPS.

Calendar

Every big game, at our best

Hot Sale, CyberDay, or Buen Fin in-store and online.

Fashion · Argentina
1,9x

greater value for omnichannel customers

Success Story · 47 Street

In-store and online, one customer

47 Street combined purchases from its brick-and-mortar stores and its e-commerce site into a single customer profile. This revealed that customers who shop on both channels are worth nearly twice as much, so the company began encouraging more customers to shop on both platforms.

Read the 47th Street case
Integrations

Data4Sales integrates with the tools you already use

More than 50 native connectors for the Latin American retail sector. Your data comes in from e-commerce, physical stores, and ERP systems, is consolidated into a single customer profile, and is then sent to your channels, digital advertising campaigns, and your AI assistant.

Home

eCommerce

Customers, orders, shopping carts, and the catalog—all synchronized every day.

VTEXShopifyTiendanubeWooCommerceMagento (Adobe Commerce)PrestaShopFenicio
Home

Brick-and-mortar store, ERP, and CRM

In-store sales follow the same pattern as online purchases.

SAPOracleMicrosoft Dynamics 365SalesforceHubSpotOdooLightspeedBsaleZeta SoftwareYour POS
Home

Website, Customer Loyalty, and First-Party Data

Performance on your site, reviews, and any other sources you already have.

Data4Sales PixelYotpoBigQueryAmazon S3DatabasesAPICSV and Excel
Departure

Messaging Channels

Campaigns, workflows, and customer service tailored to each client's context.

WhatsApp Business APIEmailSMSInstagramFacebook Messenger
Departure

Digital Guidelines

Natively synchronized audiences and lookalikes of your best customers.

Meta AdsGoogle AdsTikTok Ads
Departure

AI Assistants with MCP

View and activate your Data4Sales data from the assistant you already use.

ChatGPTClaudeGeminiGrokPerplexity
  • Daily synchronization, no manual uploads
  • Identity resolution: one unique profile per customer
  • Setup with support from our team
  • Can't find your system? We can connect to it via API, database, or files.
View all integrations
Features You'll Use

Everything you need, all in one place

DataCustomer Data PlatformIdentity Resolution and 360° Profile
DataIntegrationsConnectors for POS, ERP, and e-commerce
DataOrbis CopilotWhich store has the most omnichannel locations?
MarketingOrbis AudiencesAudiences by Purchase Channel
DataWeb PixelBrowsing within the same profile
SolutionsAttribution and ROIMeasured Online and In-Store Sales
Other objectives

Solutions by Objective

Looking for your industry? View solutions by industry

Customer Retention and Repeat PurchasesMake sure every buyer chooses you againCustomer ReactivationWin back customers who stopped buying1:1 Hyper-PersonalizationA different message for every customerSales via WhatsAppCampaigns, flows, and customer service that drive salesSales RecoveryShopping carts and visitors returning to checkoutAI-powered after-sales supportRespond based on purchase history and drive repeat salesSatisfaction and NPSMeasure every experience and take timely actionAttribution and ROIHow much each campaign actually sold
Frequently Asked Questions

Unified Commerce with Data4Sales

Questions that marketing, e-commerce, and CRM teams often ask us about this goal.

What is unified commerce?

It’s about treating every customer as a single entity, whether they shop in-store, online, or via WhatsApp. Data4Sales consolidates those purchases into a single customer profile so that marketing and customer service teams can see their complete history.

How does Data4Sales integrate in-store and online purchases?

Connect your POS or ERP system to your e-commerce platform and use identity resolution: identify when a document, email address, and phone number belong to the same person, and merge their records into a single profile—without duplicates.

Which brick-and-mortar store systems does it integrate with?

With SAP, Oracle, Microsoft Dynamics 365, Odoo, Lightspeed, Bsale, Zeta Software, and custom POS systems, as well as databases, BigQuery, APIs, and files. On the online side, with VTEX, Shopify, Tiendanube, WooCommerce, Magento, PrestaShop, and Fenicio.

Why Are Omnichannel Customers Important?

Because they're usually worth more. At 47 Street, customers who shop both in-store and online are worth 1.9 times more. Getting to know them allows you to take better care of them and encourage more customers to shop across both channels.

Your Stores and Your E-Commerce: Finally Talking About the Same Customer

Here's a look at what your unified customer data would look like in Data4Sales.

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