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Customer Retention: Making Sure Every Buyer Chooses You Again

Data4Sales increases repeat purchases at your retail location. It identifies when each customer is due to return, which products they’re interested in, and the best channel to reach them through, and triggers automated campaigns and workflows via WhatsApp, email, and SMS, with incremental revenue measured against a control group.

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Buyback Rate · TodayToday's Data
It's their turn to come back this week
They shop every 30 days, and it's been 28 days already
1.240
Second purchase pending
First purchase 20 to 60 days ago
2.310
At Risk of Being Abandoned
High probability of not returning
860
17.8%purchased again within 90 days
+5.2 percentage pointsvs. control group

Illustrative example

RhythmNext PurchaseWhen it's time to come back
FirstSecond purchaseThe hardest part
RiskBefore You GoDaily Forecast
Result+5.2 ppMeasured incremental
The problem

It costs much more to acquire a new customer than to keep an existing one

The entire budget goes toward acquisitionsMoney is spent on attracting new customers, while those who have already made a purchase leave without anyone noticing.
You don't know when it's their turn to come backEvery customer has their own shopping rhythm, but the communication goes out to everyone on the same day.
The same message for the entire customer baseThe general newsletter doesn't speak to one-time buyers or your most loyal customers.
How Data4Sales Solves It

From Data to Repurchase, Customer by Customer

Get to know each customer's pace

The Customer Data Platform calculates purchase frequency, days until the next purchase, churn risk, and product affinity, based on both online and in-store purchases.

It is recalculated every day

Build the audience

With Orbis Audiences, you can define it in a single sentence: “They made a single purchase 20 to 60 days ago.”

Dynamic Audience

Active in the correct channel

Workflows for repeat purchases, restocking, and add-ons via WhatsApp, email, or SMS, featuring AI-powered carousels.

Or let Orbis Pulse decide

Measure actual repurchases

Attributed and incremental revenue compared to a control group, by campaign and by funnel.

Online and in-store
Strategies for this goal

Let them come back— and let them come back even more

With Orbis Pulse, you choose this objective, and the AI combines these tactics for each client, within the parameters you set.

Retention

From one purchase to two

Turn your first-time buyer into a repeat customer.

Retention

The Perfect Companion

Suggest items that go well with what they just bought.

Retention

Just as he's running out of it

Remember to restock based on each customer's purchase frequency.

Retention

Before you leave

Identify at-risk customers and take action in a timely manner.

Development

A newsletter for everyone

Its categories, its brands, and the latest in what interests you.

Development

More from your catalog

It features categories that you haven't purchased yet, kits, and bundles.

Technology · Uruguay
+134%

buyback in May

Success Story · STIENDA

More repeat customers

STIENDA used Data4Sales to identify its shoppers most likely to return and engage them with personalized campaigns and flows. The result: more repeat customers and higher repurchase rates, as measured by actual sales.

Read the STIENDA case study
Integrations

Data4Sales integrates with the tools you already use

More than 50 native connectors for the Latin American retail sector. Your data comes in from e-commerce, physical stores, and ERP systems, is consolidated into a single customer profile, and is then sent to your channels, digital advertising campaigns, and your AI assistant.

Home

eCommerce

Customers, orders, shopping carts, and the catalog—all synchronized every day.

VTEXShopifyTiendanubeWooCommerceMagento (Adobe Commerce)PrestaShopFenicio
Home

Brick-and-mortar store, ERP, and CRM

In-store sales follow the same pattern as online purchases.

SAPOracleMicrosoft Dynamics 365SalesforceHubSpotOdooLightspeedBsaleZeta SoftwareYour POS
Home

Website, Customer Loyalty, and First-Party Data

Performance on your site, reviews, and any other sources you already have.

Data4Sales PixelYotpoBigQueryAmazon S3DatabasesAPICSV and Excel
Departure

Messaging Channels

Campaigns, workflows, and customer service tailored to each client's context.

WhatsApp Business APIEmailSMSInstagramFacebook Messenger
Departure

Digital Guidelines

Natively synchronized audiences and lookalikes of your best customers.

Meta AdsGoogle AdsTikTok Ads
Departure

AI Assistants with MCP

View and activate your Data4Sales data from the assistant you already use.

ChatGPTClaudeGeminiGrokPerplexity
  • Daily synchronization, no manual uploads
  • Identity resolution: one unique profile per customer
  • Setup with support from our team
  • Can't find your system? We can connect to it via API, database, or files.
View all integrations
Features You'll Use

Everything you need, all in one place

MarketingOrbis PulseSecond-Purchase and Repurchase Campaigns
MarketingWorkflowsBuyback and Replenishment Workflows
MarketingOrbis AudiencesAudiences by Purchase Frequency
DataCustomer Data PlatformNext-Purchase Predictions
MarketingWhatsApp MarketingAI-Powered Carousels to Encourage Repeat Purchases
MarketingEmail MarketingPersonalized Newsletters
Other objectives

Solutions by Objective

Looking for your industry? View solutions by industry

Reactivating CustomersWin back customers who have stopped buyingUnified RetailIn-store and online—one customer1:1 Hyper-PersonalizationA different message for each customerSales via WhatsAppCampaigns, flows, and customer service that drive salesSales recoveryShopping carts and visitors returning to checkoutAI-powered after-sales supportRespond Based on History and Drive Repeat SalesSatisfaction and NPSMeasure every experience and take timely actionAttribution and ROIHow much each campaign actually sold
Frequently Asked Questions

Customer Retention and Repurchase with Data4Sales

Questions that marketing, e-commerce, and CRM teams often ask us about this goal.

How does Data4Sales help increase repeat purchases?

For each customer, calculate when they typically make a repeat purchase, which products interest them, and their risk of churn—based on both online and in-store purchases. Use this data to launch campaigns and workflows for repeat purchases, restocking, and complementary purchases via WhatsApp, email, and SMS, and measure the incremental revenue against a control group.

What is the repurchase rate?

This is the percentage of customers who make repeat purchases within a given period. In Data4Sales, you can view this data by segment, channel, and store, and you can ask Orbis Copilot about it using natural language.

How do I know which customers are about to stop buying?

Every day, Data4Sales calculates each customer's likelihood of churning and the estimated number of days until their next purchase. You can create an audience of customers who are deviating from their usual purchasing pattern and engage them before they leave.

Do I need a lot of equipment to do this?

No. Retargeting flows are triggered using templates; Orbis Audiences builds audiences based on a phrase; and Orbis Pulse can determine the strategy for each client. In addition, the Customer Success & Growth team supports you through your first campaigns.

Make sure your customers keep coming back to you

We'll show you how many of your customers are ready to make another purchase.

Schedule a demo