Solutions by Industry

Automotive: From the First Service to the Next Vehicle

Data4Sales is the Customer Data Platform for the automotive industry: it brings together vehicle sales, service, parts, and conversations into a single customer profile. You know what car they have, when it’s due for service, and what parts they need—and you can remind them at just the right time.

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Customer Data · AutomotiveToday's Data

DealershipsRepair ShopsE-commerceERPCampaignsWhatsApp

Ricardo T.Loyal Customers · Workshop

VehicleSUV · 2021

Last service11 months ago

WorkshopNorth

Ricardo's Orbis Copilotis due for its annual service next month.

Next Month's ServiceOrbis Audiences · updated daily

860

Ricardo, it's time for your SUV's annual service. Schedule your appointment at the North service center.

WhatsAppEmail

Combined data6 sources, 1 customerDealerships and repair shops, online and in-person conversations

360° ProfileRicardo T.Loyal Customers · Workshop

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences860 customersNext month's service

ActivationOne-on-One MessagingEmail and WhatsApp

Challenges in the Automotive Industry

What Is Holding Back Growth in the Automotive Industry

Challenge 1

Sales, repair shop, and replacement parts for separate systems

The customer bought the car at your dealership, gets it serviced at your shop, and orders parts online, yet no one sees the full picture of that relationship.

With Data4Sales: a single profile that includes the vehicle, every service, and every replacement part you've purchased.

Challenge 2

Customers who leave the authorized service center

Once the warranty expires, many people take their car to another repair shop, and you don't know who left until a year goes by without seeing them.

With Data4Sales: a service reminder based on date or mileage, before the customer leaves.

Challenge 3

Renovations That Are Long Overdue

When a car is several years old, customers start looking at other models, and your dealership isn't aware that this is happening.

With Data4Sales: customer audiences with vehicles over 4 years old, ready to take action.

Use Cases

What Automotive Brands Do with Data4Sales

Set a reminder for the next service

A reminder based on the date or mileage, with an appointment at your repair shop.

Retain after the warranty period

Make sure the customer stays with your authorized service center after the warranty expires.

Replacement Parts for Your Model

Filters, tires, or the battery, depending on the vehicle you have.

Propose the renewal

The new model is for anyone who owns a vehicle that is more than 4 years old.

Pre-Vacation Review

Tires and a general check before hitting the road.

Accessories for Your New Car

Accessories for the model you just bought at our dealership.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for the Automotive Industry

Here are the questions automotive teams usually ask us before we get started.

Is Data4Sales suitable for car dealerships, auto repair shops, and auto parts stores?

Yes. Data4Sales integrates vehicle sales, service center services, and online parts sales into a 360° customer profile. It calculates the customer's lifecycle and triggers campaigns via email, WhatsApp, and SMS with attributed revenue.

Can automotive service reminders be automated based on date or mileage?

Yes. Workflows are triggered based on the date of the last service or the mileage of each vehicle, if you record it. The notification is sent via WhatsApp or email, including an invitation to your shop and a list of the parts typically needed for that service.

How can I identify customers who have stopped coming to my authorized service center?

Data4Sales calculates life cycle stages and lets you adjust the "lost customer" threshold to match your shop's pace. When a customer goes that long without returning, they are flagged as at risk, and you can trigger a workflow to win them back.

Can you tell me which of the dealership's customers are ready to trade in their car?

Yes. Orbis Audiences can build an audience of customers with vehicles of a certain age—by model or by price segment—in seconds. You can also ask Orbis Copilot and turn the answer into an audience.

How is performance measured at dealerships and repair shops?

Each campaign and each workflow has its revenue attributed by channel, online, and at each branch. You know how much each service reminder and each parts campaign generated in sales.