Blog & articles

Data and learning

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Marketing
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5
What is UTM and why is it important when measuring results?

Daiana Enrique

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Marketing
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5 minutes
Turn Data into Conversions with Marketing Automation

AutomationLayer

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Marketing
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5 minutes
Do you use MailChimp for your Email Marketing strategy? So does Mundo Trabajo. How to successfully personalize your communications

Martina Deutsch

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Business
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7 minutes
Very good data. And then what?

Joaquin Sosa

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Marketing
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5 minutes
Hinweiss & Data4Sales: the teamwork of two great platforms 😉

Martina Deutsch

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Business
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10 minutes
The importance of DATA in business 📉

Mauricio Giacometti

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Marketing
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5 minutes
A beginner's guide to SEO

Alejo Garcia

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Marketing
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5 minutes
Power BI & Data4Sales: how do they complement each other for a successful strategy?

Martina Deutsch

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Marketing
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5 minutes
Hot Sale is coming! Here's how to prepare your eCommerce

Martina Deutsch

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Integrations
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5 minutes
You can now integrate your audiences in Google Ads!

Martina Deutsch

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Marketing
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5 minutes
Cyber Days Peru: optimize your strategy to acquire and retain customers

Martina Deutsch

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Marketing
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10 minutes
How to create personalized experiences for your customers in the new consumer era

Alexandre Chaves

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Marketing
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7 minutes
The road to hyper-personalization: an opportunity in the current Latin American eCommerce scenario

Camilo Rodriguez

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Business
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5 minutes
Customer Lifetime Value: the metric to help you identify your most valuable customers

Alexandre Chaves

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Marketing
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10 minutes
The strategy behind product shortages

Martin Gelpi

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Business
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5 minutes
Customer Centricity: benefits of a customer-centric strategy

Alexandre Chaves

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Technology
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5 minutes
MicroStrategy & Data4Sales: "in MicroStrategy we see shopping carts and in Data4Sales we see people".

Martina Deutsch

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Integrations
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7 minutes
Fenicio & Data4Sales: how to boost your eCommerce platform

Martina Deutsch

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Marketing
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5 minutes
Meta Ads & Data4Sales: integration that will lower costs and increase conversions

Martina Deutsch

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Technology
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7 minutes
How ChatGPT can benefit my ecommerce

Martina Deutsch

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Trends 2023
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10 minutes
Ecommerce 2023: current context, trends and opportunities

Martina Deutsch

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Monte de Piedad National Logo

Predictive segmentation as a secret weapon for commercial dates

Campaigns

hyperpersonalized

Communication

via WhatsApp

Forus Logo

How FORUS increased purchase recurrence using WhatsApp as its star channel

+46

Turnover vs. previous year

+102%

Growth in recurring customers

+15%

Attribution by WhatsApp

Giani Da Firenze Logo

How Giani DaFirenze turned his anniversary into a sales machine

+17%

Conversion

+16%

WhatsApp sales attribution

CYBER 24

Record sales

Sally Beatuy Logo

How Sally Beauty turned its inactive base into 46% more revenue in CYBER

+46%

Increased revenues

+128%

Recurring customer orders

CYBER

Record sales

The Chemist Look logo

How The Chemist Look turned customer segmentation into its best routine

+52

Open rate

+4%

Click rate

-33%

Bounced rate

UNDERGOLD logo

How UNDERGOLD lowered Meta Ads costs by up to 70% without losing impact

-70%

Costs in Meta

TATA Logo

How TATA reactivated and built customer loyalty using WhatsApp (and did it in a big way)

+80%

Opening rate

+10%

Reactivation

+29,9%

Retention