A beginner's guide to SEO

There are many reasons why a product or service can be successful. Whether it is because of its quality, price or very good advertising. Even so, there is an organic variant that you should not miss to boost the online recognition of your products: the controversial SEO. This famous acronym stands for "Search Engine Optimization" or "Search Engine Optimization".

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We are going to explain in depth what we mean when we talk about implementing organic positioning strategies. And we will do it in such a way that anyone reading this can apply it. Even those who don't know much about marketing 😉.

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What is organic positioning in eCommerce and what is it for?

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It is the activity of positioning your pages in Google, in order to attract more visitors. The objective is that your product or page appears in the first places of the results in Google. Here is an example.

Do the exercise of searching for your product in Google to understand the current results of the ecosystem in which you move. Let's say you sell women's shirts:

What makes a positioning strategy work or not is the quality of the content and the experience the user has within the site.

We say "organic", because the fact that someone searches for something and lands on your eCommerce without clicking on any ad or sponsor, represents a natural path.

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How long does organic positioning take to bring sales?

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In the beginning it may take a couple of months, but if you really want to build a valuable structure, you can see results within 8 to 12 months. However, it all depends on how much traffic you want to get and what kind of conversions or results you want to achieve.

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For example:

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1. Sales target

2. Objective to capture leads

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Some principles of organic positioning:

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Intention to search

Someone who searches for a product they are interested in and finds you is much more likely to buy than someone who is interrupted by an ad on social media or browsing the internet.

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We call this "search intent", and it is defined as what the person wants when searching for something. Are they looking to buy? Are they looking to learn? What is their search intent?

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Here are the 4 most common search intentions:

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• Informational Search: When you're looking for general answers to questions, that's an informational query. "How to get more visitors to my website" or "Ideas for exercising at home".
• Navigational search: If you already have an idea of what you are looking for but need to find a specific web page, that is a navigational query, for example, if you search for "How to lose weight guide".
• Commercial research query: When you are looking to buy something, that is a query with commercial intent, for example, "Best smartphone of 2023" or "Screen recording app".
• Purchase or transactional search: When you are ready to buy something and want to know the price, this is a transactional query, where the person is looking to create a purchase using terms such as "Price of dumbbells" or "Where to buy the cheapest phone".

Valuable content

For example, a Blog, is it really useful to create and maintain it? It is a good question, since not always when creating one it is going to have an immediate income. What can often be achieved with this technique is to gain authority.

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Key words

These are the terms that people use to search for something in Google. For example: "buy sneakers", is a keyword, and contains approximately 880 monthly searches in Argentina. We can use tools such as Ahrefs or Semrush, to analyze the most searched keywords and thus enhance our strategy.

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Technical SEO audit

Although it carries the word "technical", it can be easily applied by someone without knowledge. And the need to perform an SEO audit comes from the fact that a small change or fix within the structure of an online store can improve and optimize the positioning, therefore the traffic.

Want to learn more? Don't miss the next edition of the guide 😉.