CAMPAIGN METRICS

Your campaigns don't live on clicks. They live on sales.

Data4Sales connects your marketing efforts with the actual sales they generate, measuring revenue, conversions and ROAS instead of empty metrics.

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Benefits

Achieve campaigns that DO generate revenue

EMAIL MARKETING
You don't just see opens and clicks: you understand the real impact of your emails on sales, repurchase and loyalty. Connect each campaign to specific behaviors and opportunities to improve your strategy.
WHATSAPP MARKETING
Connect with each customer at the right time and with the ideal message. Measure openings, responses, conversions and sales generated from each WhatsApp campaign. The most used channel in LATAM.
META & GOOGLE ADS
Your Meta and Google campaigns with real customer data for better targeting and accurate measurement. Target sales to each ad and optimize your investment based on concrete results.

Features

IDENTIFY WHERE YOUR SALES COME FROM

Data4Sales applies direct and indirect attribution models to show you the real impact of each campaign. From UTMs to the conversion window, every purchase is recorded and linked to your marketing effort.

Analyze the results of each campaign

Revenue generated, number of orders, average ticket, conversion rate and cost per sale. Because knowing how many people "saw" your campaign is useless if you don't know how much it left you.

Find out who and how they bought

Find out which customers the campaign worked for, which channel performed best, which products drove sales, which discounts worked, and where they bought from.

data ia detects relevant INSIGTHS

Identify the campaigns that generated the most revenue and why. Our AI analyzes each of your communications in real time so you understand exactly what your audiences expect.

Attribution
Analyzes the results of each campaign in depth
Find out who and how they bought
Data AI detects relevant insights

Success stories

Together, we can do it too

Monte de Piedad National Logo
Fashion
Campaigns

hyperpersonalized

Communication

via WhatsApp

Predictive segmentation as a secret weapon for commercial dates
See complete case
Forus Logo
Fashion
+46

Turnover vs. previous year

+102%

Growth in recurring customers

+15%

Attribution by WhatsApp

How FORUS increased purchase recurrence using WhatsApp as its star channel
See complete case
Giani Da Firenze Logo
Fashion
+17%

Conversion

+16%

WhatsApp sales attribution

CYBER 24

Record sales

How Giani DaFirenze turned his anniversary into a sales machine
See complete case
Sally Beatuy Logo
Beauty
+46%

Increased revenues

+128%

Recurring customer orders

CYBER

Record sales

How Sally Beauty turned its inactive base into 46% more revenue in CYBER
See complete case
The Chemist Look logo
Beauty
+52

Open rate

+4%

Click rate

-33%

Bounced rate

How The Chemist Look turned customer segmentation into its best routine
See complete case
UNDERGOLD logo
Fashion
-70%

Costs in Meta

How UNDERGOLD lowered Meta Ads costs by up to 70% without losing impact
See complete case
TATA Logo
Market
+80%

Opening rate

+10%

Reactivation

+29,9%

Retention

How TATA reactivated and built customer loyalty using WhatsApp (and did it in a big way)
See complete case
explore all cases

Testimonials

For strategic marketers

Antonia Ferrario

Senior KAM

It has allowed us to centralize all the information in one place, saving the team time and making it easier for anyone, not just data experts, to access concrete insights for our campaigns and commercial proposals. It is a simple, accessible and very useful platform to unify everything that was previously scattered.
Jorge Bahamondes

Commercial Manager

With Data4Sales we found solutions that we didn't have before. I have a very small team, but thanks to all the reports it allowed us to obtain, today we make much more informed decisions. It has been a great contribution to our eCommerce campaign.
Lucas Jauregui

Digital Marketing Analyst

Data4Sales helps us to understand our customers, their habits, what they like, among other things. It also allows us to segment and create audiences to analyze them and reach each of them in a more direct way.
Alejandra Mejia

Being able to clearly see what works and what doesn't in our marketing actions has made all the difference. Understanding our customers better and segmenting accurately allows us to make more effective decisions and meet our objectives.
Yesid Canon

Digital Marketing Analyst

With Data4Sales we were able to obtain important insights from our audiences that allowed us to optimize our digital advertising campaigns. Thanks to its use and help in strategies we obtained very important results to meet and exceed our sales expectations. I highly recommend using it as a platform in any digital business.
Dani Briseño

eCommerce Leader

We wanted to take better advantage of the information we already had, and Data4Sales was a great fit. The platform is intuitive, allows us to segment better, see ROAS in real time and make smarter decisions. In addition, the team was always there to support us. Today, our campaigns are more effective and our sales reflect it. Highly recommended!
Victoria Betancur Cano

eCommerce Analyst

In these almost three months using Data4Sales, we managed to increase eCommerce sales thanks to WhatsApp campaigns and the recovery of abandoned carts. What I like the most is the audience segmentation: it allowed us to achieve a very high ROAS. I use it mainly to communicate with customers via WhatsApp, but it also helps me to better understand what products work and what our customers prefer. Greetings!
Gonzalo Calandra

Head of eCommerce

What I value most is the integration with Vtex and the precision in segmentation, which allows us to arrive with the right message at the right time. This has been key to encourage repurchase. In addition, Guido and Jesi's support makes the difference: they are always there with ideas and solutions that really add up.
Juan Pablo Hugo

Marketing & eCommerce Leader

It provides detailed analysis of customer behavior, enabling informed decision making and facilitates the identification of market segments, allowing you to customize marketing and sales strategies. In part, we use Data4Sales Customer Segmentation because it offers powerful tools to optimize data management and improve decision making.
Ester Dantas

Head of Marketing

It's had a significant impact on our marketing strategies and how we work on campaign segmentation. Now I know exactly which audience I'm talking to: if they've already purchased from me, if they're inactive, if they're a frequent customer... Understanding customer behavior is essential for deciding how to work with each audience. I'm very happy with the tool, and the team has been a 10.
Nicolas Sinopoli

Media Director

Data4Sales is an ally that allows us to monetize all the strategies you propose. We can put together plans to win back valuable customers and keep the most loyal customers. The Data4Sales team proactively helps us to propose new things all the time, and that helps to build customer loyalty.
Pedro Noroña

Community Manager

Data4Sales has been an extremely useful tool for gaining an in-depth understanding of our customers' behavior. By leveraging the data, we are able to execute highly effective marketing strategies, thus attracting customers with higher conversion and loyalty potential.
Iván Cariaga Vergara

eCommerce & Digital Marketing Manager

We were able to better understand the different audiences and their behaviors, in order to direct our strategies and act directly on channels such as Meta, Google and WhatsApp.
Pablo Silvera

eCommerce Manager

Data4Sales helped us discover how different segments behaved and what marketing actions could be implemented to meet their needs.

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