customer life cycle

From inactive customers,
‍‍tolovers of your brand.

Know what the next best action is for different customers.

Talk to an expert

Benefits

Activate your data and achieve unique results

IDENTIFIES how to act
The data from each stage will help you know which customers to acquire, which customers to retain and which customers to reactivate.
DEFINE where to invest more
It analyzes customer behavior at each stage and identifies the most profitable ones for action.
TAKE YOUR AUDIENCES TO ACTION
Create, send and analyze campaigns. From Data4Sales, you can connect with your customers on their favorite channels.

Features

IDENTIFIES CUSTOMERS AT EACH STAGE

Your customers can go through the different stages of the life cycle: Prospects, First Purchase, Second Purchase, Frequent, Inactive, Reactivated.

DEVELOPS STRATEGIES TO BUILD LOYALTY

By knowing what stage they are in and analyzing their behavior, you will understand how to move them through the life cycle and build loyalty.

REACTIVATES CUSTOMERS WHO STOPPED BUYING

Understand what strategy to use to win back those customers who stopped buying from you. Then, work on keeping them active.

CROSS-REFERENCE DATA AND SELL MORE

Create and analyze audiences with the most relevant information about your customers. Life cycle stage is one of the most important data to take into account.

Customer life cycle
Develop strategies to build customer loyalty and increase their future value.
Reactivate customers who stopped buying in just one click
cross-reference data, analyze and sell more

Success stories

Together, we can do it too

Technology
+116%

New Customers

+134%

May Buyback

+130%

Recovered customers

How STIENDA (Samsung Uruguay) Turned Automation into Revenue
See complete case
Fashion
1,9x

Omnichannel vs. Single-Channel Value

+26%

Customers who pick up in-store become omnichannel

2,4x

Omnichannel Purchase Frequency

100 locations in a single conversation
See complete case
Coffee
+175

ROAS

14 M

Revenue Generated

15,9%

Conversion rate

How did you turn customer recognition into profitability?
See complete case
Pets
+50%

sales growth in the industry

77%

purchases made at a discount

Sales Insights: Reactivation, Retention, and Acquisition with WhatsApp and Smart Segmentation
See complete case
Fashion
Campaigns

hyperpersonalized

Communication

via WhatsApp

Predictive segmentation as a secret weapon for commercial dates
See complete case
Forus Logo
Fashion
+46%

Turnover vs. previous year

+102%

Growth in recurring customers

+15%

Attribution by WhatsApp

How they increased repeat purchases by using WhatsApp as their primary channel
See complete case
Giani Da Firenze Logo
Fashion
+17%

Conversion

+16%

WhatsApp sales attribution

CYBER 24

Record sales

How Giani DaFirenze turned his anniversary into a sales machine
See complete case
Sally Beatuy Logo
Beauty
+46%

Increased revenues

+128%

Recurring customer orders

CYBER

Record sales

How Sally Beauty turned its inactive base into 46% more revenue in CYBER
See complete case
The Chemist Look logo
Beauty
+52

Open rate

+4%

Click rate

-33%

Bounced rate

How The Chemist Look turned customer segmentation into its best routine
See complete case
UNDERGOLD logo
Fashion
-70%

Costs in Meta

How UNDERGOLD lowered Meta Ads costs by up to 70% without losing impact
See complete case
TATA Logo
Market
+80%

Opening rate

+10%

Reactivation

+29,9%

Retention

How He Reactivated and Retained Inactive Customers Using WhatsApp (and Did It in a Big Way)
See complete case
explore all cases

Testimonials

For strategic marketers

Ángela Muñoz

Web Leader

Data4Sales helped us organize and enhance our CRM strategy. We were able to segment customers, prioritize active buyers, and re-engage those who hadn’t made a purchase in a while. We also incorporated WhatsApp as a new communication channel. What we value most is how easy and intuitive it is to create segments and customize campaigns. The platform allowed us to automate processes, professionalize our strategy, and communicate much more effectively with our customers.
Leonardo Dartayete

Head of eCommerce

Data4Sales gives us a 360-degree view of what's happening with our audiences and our products. In addition to allowing us to respond continuously with communications, it really is an upgrade in terms of the visibility we have of the site.
Antonia Ferrario

Senior KAM

It has allowed us to centralize all the information in one place, saving the team time and making it easier for anyone, not just data experts, to access concrete insights for our campaigns and commercial proposals. It is a simple, accessible and very useful platform to unify everything that was previously scattered.
Jorge Bahamondes

Commercial Manager

With Data4Sales we found solutions that we didn't have before. I have a very small team, but thanks to all the reports it allowed us to obtain, today we make much more informed decisions. It has been a great contribution to our eCommerce campaign.
Lucas Jauregui

Digital Marketing Analyst

Data4Sales helps us to understand our customers, their habits, what they like, among other things. It also allows us to segment and create audiences to analyze them and reach each of them in a more direct way.
Alejandra Mejia

Being able to clearly see what works and what doesn't in our marketing actions has made all the difference. Understanding our customers better and segmenting accurately allows us to make more effective decisions and meet our objectives.
Yesid Canon

Digital Marketing Analyst

With Data4Sales we were able to obtain important insights from our audiences that allowed us to optimize our digital advertising campaigns. Thanks to its use and help in strategies we obtained very important results to meet and exceed our sales expectations. I highly recommend using it as a platform in any digital business.
Dani Briseño

eCommerce Leader

We wanted to take better advantage of the information we already had, and Data4Sales was a great fit. The platform is intuitive, allows us to segment better, see ROAS in real time and make smarter decisions. In addition, the team was always there to support us. Today, our campaigns are more effective and our sales reflect it. Highly recommended!
Victoria Betancur Cano

eCommerce Analyst

In these almost three months using Data4Sales, we managed to increase eCommerce sales thanks to WhatsApp campaigns and the recovery of abandoned carts. What I like the most is the audience segmentation: it allowed us to achieve a very high ROAS. I use it mainly to communicate with customers via WhatsApp, but it also helps me to better understand what products work and what our customers prefer. Greetings!
Gonzalo Calandra

Head of eCommerce

What I value most is the integration with Vtex and the precision in segmentation, which allows us to arrive with the right message at the right time. This has been key to encourage repurchase. In addition, Guido and Jesi's support makes the difference: they are always there with ideas and solutions that really add up.
Juan Pablo Hugo

Marketing & eCommerce Leader

It provides detailed analysis of customer behavior, enabling informed decision making and facilitates the identification of market segments, allowing you to customize marketing and sales strategies. In part, we use Data4Sales Customer Segmentation because it offers powerful tools to optimize data management and improve decision making.
Ester Dantas

Head of Marketing

It's had a significant impact on our marketing strategies and how we work on campaign segmentation. Now I know exactly which audience I'm talking to: if they've already purchased from me, if they're inactive, if they're a frequent customer... Understanding customer behavior is essential for deciding how to work with each audience. I'm very happy with the tool, and the team has been a 10.
Nicolas Sinopoli

Media Director

Data4Sales is an ally that allows us to monetize all the strategies you propose. We can put together plans to win back valuable customers and keep the most loyal customers. The Data4Sales team proactively helps us to propose new things all the time, and that helps to build customer loyalty.
Pedro Noroña

Community Manager

Data4Sales has been an extremely useful tool for gaining an in-depth understanding of our customers' behavior. By leveraging the data, we are able to execute highly effective marketing strategies, thus attracting customers with higher conversion and loyalty potential.
Iván Cariaga Vergara

eCommerce & Digital Marketing Manager

We were able to better understand the different audiences and their behaviors, in order to direct our strategies and act directly on channels such as Meta, Google and WhatsApp.
Sara Bermudez

Marketing Director

It allows us to gain a clear and unified understanding of our customer segmentation in order to generate long-term value through critical insights.
Tatiana Sanchez

Founder

It's a super-powerful tool that has provided my e-commerce business with incredibly rich data that helps me gain a deeper understanding of my audience. It lets me know what stage of the customer lifecycle my customers are in and gives me the guidelines I need to develop strategies to keep them engaged.
Aurore Boulet

Digital Manager

Data4Sales helped us focus on the right customers, which led to an increase in retention rates and revenue.
Pablo Silvera

eCommerce Manager

Data4Sales helped us discover how different segments behaved and what marketing actions could be implemented to meet their needs.
Explore all the TESTIMONIALS

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