Intelligent audiences

Personalize 100% of your communications

Turn each of your campaigns into revenue by sending the right offer at the right time.

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Benefits

The complete strategy

Data capture and learning
Data4Sales obtains, unifies, centralizes and learns all customer data.
Audience creation and analysis
The platform allows you to group and analyze customers based on their characteristics.
mailings and campaign management
The audiences created can be used to send campaigns inside and outside the platform.

Features

Create targeted audiences

Use data related to purchase behavior and customer characteristics. You will have available data on location, gender, age, purchase frequency, customer value, products purchased, abandoned carts, discounts used, payment methods and much more.

Simplifies processes

Buying patterns are unique in each channel. Knowing them is the first step to understanding how to reach each of your audiences. With Data4Sales you will be able to provide the experience your customers expect from your points of sale.

Understand your customers

Understand in depth how they buy. At what time of the day, what are the preferred categories and products, how they prefer to pay, how often they buy or what is the value of the audience. This information will help you define what strategy you should use and what is the next best action.

Saves time

By analyzing the data you will find strategies to connect with your customers. You will know with certainty what offer to send and how. In addition, DataIA will let you know the best opportunities by learning what works with your different buyers.

Activates audiences

Drive your audiences to action on your favorite channels. Generate workflows or send direct campaigns via email, WhatsApp, Meta, SMS and push notifications. Measure any sending and quickly understand which campaign performs best.

All the rules you can create automatically

Success stories

Together, we can do it too

Fashion
Campaigns

hyperpersonalized

Communication

via WhatsApp

Predictive segmentation as a secret weapon for commercial dates
See complete case
Fashion
+46

Turnover vs. previous year

+102%

Growth in recurring customers

+15%

Attribution by WhatsApp

How FORUS increased purchase recurrence using WhatsApp as its star channel
See complete case
Fashion
+17%

Conversion

+16%

WhatsApp sales attribution

CYBER 24

Record sales

How Giani DaFirenze turned his anniversary into a sales machine
See complete case
Beauty
+46%

Increased revenues

+128%

Recurring customer orders

CYBER

Record sales

How Sally Beauty turned its inactive base into 46% more revenue in CYBER
See complete case
Beauty
+52

Open rate

+4%

Click rate

-33%

Bounced rate

How The Chemist Look turned customer segmentation into its best routine
See complete case
Fashion
-70%

Costs in Meta

How UNDERGOLD lowered Meta Ads costs by up to 70% without losing impact
See complete case
Market
+80%

Opening rate

+10%

Reactivation

+29,9%

Retention

How TATA reactivated and built customer loyalty using WhatsApp (and did it in a big way)
See complete case
explore all cases

Testimonials

For strategic marketers

Yesid Canon

Digital Marketing Analyst

With Data4Sales we were able to obtain important insights from our audiences that allowed us to optimize our digital advertising campaigns. Thanks to its use and help in strategies we obtained very important results to meet and exceed our sales expectations. I highly recommend using it as a platform in any digital business.
Dani Briseño

eCommerce Leader

We wanted to take better advantage of the information we already had, and Data4Sales was a great fit. The platform is intuitive, allows us to segment better, see ROAS in real time and make smarter decisions. In addition, the team was always there to support us. Today, our campaigns are more effective and our sales reflect it. Highly recommended!
Victoria Betancur Cano

eCommerce Analyst

In these almost three months using Data4Sales, we managed to increase eCommerce sales thanks to WhatsApp campaigns and the recovery of abandoned carts. What I like the most is the audience segmentation: it allowed us to achieve a very high ROAS. I use it mainly to communicate with customers via WhatsApp, but it also helps me to better understand what products work and what our customers prefer. Greetings!
Gonzalo Calandra

Head of eCommerce

What I value most is the integration with Vtex and the precision in segmentation, which allows us to arrive with the right message at the right time. This has been key to encourage repurchase. In addition, Guido and Jesi's support makes the difference: they are always there with ideas and solutions that really add up.
Juan Pablo Hugo

Marketing & eCommerce Leader

It provides detailed analysis of customer behavior, enabling informed decision making and facilitates the identification of market segments, allowing you to customize marketing and sales strategies. In part, we use Data4Sales Customer Segmentation because it offers powerful tools to optimize data management and improve decision making.
Ester Dantas

Head of Marketing

It has brought us a very important impact in our marketing strategies and in how we work the segmentation of our campaigns, mainly because now I know exactly which audience I am talking to: if they have already bought from me, if they are inactive, if they are a frequent customer... understanding my customer's behavior is essential to decide how I am going to work with each audience. I am really very happy with the tool, and the team has been great.
Nicolas Sinopoli

Media Director

Data4Sales is an ally that allows us to monetize all the strategies you propose. We can put together plans to win back valuable customers and keep the most loyal customers. The Data4Sales team proactively helps us to propose new things all the time, and that helps to build customer loyalty.
Pedro Noroña

Community Manager

Data4Sales has been an extremely useful tool for gaining an in-depth understanding of our customers' behavior. By leveraging the data, we are able to execute highly effective marketing strategies, thus attracting customers with higher conversion and loyalty potential.
Iván Cariaga Vergara

eCommerce & Digital Marketing Manager

We were able to better understand the different audiences and their behaviors, in order to direct our strategies and act directly on channels such as Meta, Google and WhatsApp.
Pablo Silvera

eCommerce Manager

"Data4Sales helped us discover how different segments behaved and what marketing actions could be executed for their needs."

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Transform data into action, today.

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