
sales growth in the industry
purchases made at a discount

The challenge: understanding B2C customer behavior and using data to improve conversion, repeat purchases, and retention.







ROAS
Revenue Generated
Conversion rate

sales growth in the industry
purchases made at a discount

hyperpersonalized
via WhatsApp

Turnover vs. previous year
Growth in recurring customers
Attribution by WhatsApp

Conversion
WhatsApp sales attribution
Record sales

Increased revenues
Recurring customer orders
Record sales

Open rate
Click rate
Bounced rate

Costs in Meta

Opening rate
Reactivation
Retention