Marley Coffee by the Numbers:

• 17 branches
• 350 employees
• 11 years in the market
• 2019: Online sales began
• 7% share of digital channels

"We knew there were people who cared about us, but we didn't know who they were or how to reach them."

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Numbers that reflected a problem:

60% of revenue came from a first purchase

78% of customers made only one purchase

<1% de recompra en los primeros 90 días

There is data to work with, but it's scattered:

E-commerce | Brick-and-mortar stores | Marketing campaigns | Customer service.

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At Data4Sales, we operate on the understanding that the less data fragmentation there is, the more sales there will be. That’s why our platform functions as a unified system that brings together each and every data source. In this way, every piece of data contributes to the customer profile.

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Specific case:

Regular customers who buy ground coffee and haven't made a purchase in over 30 days.

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Enforceable:

Personalized 1-on-1WhatsApp: Automatic reminder featuring the product they already knew and used to buy.