A little background:

• 17 branches
• 350 employees
• 11 years in the market
• 2019: Online sales began
• 7% share of digital channels

"We knew there were people who cared about us, but we didn't know who they were or how to reach them."

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Numbers that reflected a problem:

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60% of revenue

It was from my first purchase

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78% of customers

they bought it only once

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<1% de recompra

within the first 90 days

There is data to work with, but it's scattered:

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At Data4Sales, we operate on the understanding that the less data fragmentation there is, the more sales there will be. That’s why our platform functions as a unified system that brings together each and every data source. In this way, every piece of data contributes to the customer profile.

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Specific case:

Regular customers who buy ground coffee and haven't made a purchase in over 30 days.

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Enforceable:

Customized WhatsApp 1-on-1

an automatic reminder featuring the product they were already familiar with and used to buy.

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