Identity Resolution

The complete profile
of your customers

A 360-deep look at your customers to improve campaign effectiveness, personalize experiences and detect fraud before it affects your business.

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WE ARE ON EVERY CHANNEL

Your business sells, we take care of all the data.

e-commerce
Connect your eCommerce easily. We take care of unifying all your customer identities in one place.
physical store
Your customer decides where and what to buy. In Data4Sales you will be able to understand buying patterns to take action.
APPLICATIONS
If you sell through an app, you will be able to identify your customers' behavior and get their complete profile in Data4Sales.

no more loss of information

Unification of identities

If your customers shop at different points of sale, they can generate several identities in your database. Our AI allows you to unify all of them into a single profile, so you can understand the different buying patterns and generate successful strategies based on intelligent data.

FRAUD PREVENTION

When profiles are fragmented, fraud signals go unnoticed. Connect suspicious transactions with other activities performed by the same person. Identify patterns such as repeated use of coupons or inconsistent payment methods.

TRANSACTION COLLECTION

Understanding the whole customer allows you to make smart decisions. Connect all their purchases and visualize them in a single profile. You will be able to see how they behave over time, predict what their next purchase will be and define the perfect offer.

PRECISE SEGMENTATION

If a customer is multiplied in your base, segmenting well is impossible. Identify the real behavior behind each profile. Only then will you be able to create segments that reflect real patterns: what they buy, how much they spend, how they pay and when they come back.

Success stories

Together, we can do it too

Fashion
Campaigns

hyperpersonalized

Communication

via WhatsApp

Predictive segmentation as a secret weapon for commercial dates
See complete case
Fashion
+46

Turnover vs. previous year

+102%

Growth in recurring customers

+15%

Attribution by WhatsApp

How FORUS increased purchase recurrence using WhatsApp as its star channel
See complete case
Fashion
+17%

Conversion

+16%

WhatsApp sales attribution

CYBER 24

Record sales

How Giani DaFirenze turned his anniversary into a sales machine
See complete case
Beauty
+46%

Increased revenues

+128%

Recurring customer orders

CYBER

Record sales

How Sally Beauty turned its inactive base into 46% more revenue in CYBER
See complete case
Beauty
+52

Open rate

+4%

Click rate

-33%

Bounced rate

How The Chemist Look turned customer segmentation into its best routine
See complete case
Fashion
-70%

Costs in Meta

How UNDERGOLD lowered Meta Ads costs by up to 70% without losing impact
See complete case
Market
+80%

Opening rate

+10%

Reactivation

+29,9%

Retention

How TATA reactivated and built customer loyalty using WhatsApp (and did it in a big way)
See complete case
explore all cases

Testimonials

For strategic marketers

Yesid Canon

Digital Marketing Analyst

With Data4Sales we were able to obtain important insights from our audiences that allowed us to optimize our digital advertising campaigns. Thanks to its use and help in strategies we obtained very important results to meet and exceed our sales expectations. I highly recommend using it as a platform in any digital business.
Dani Briseño

eCommerce Leader

We wanted to take better advantage of the information we already had, and Data4Sales was a great fit. The platform is intuitive, allows us to segment better, see ROAS in real time and make smarter decisions. In addition, the team was always there to support us. Today, our campaigns are more effective and our sales reflect it. Highly recommended!
Victoria Betancur Cano

eCommerce Analyst

In these almost three months using Data4Sales, we managed to increase eCommerce sales thanks to WhatsApp campaigns and the recovery of abandoned carts. What I like the most is the audience segmentation: it allowed us to achieve a very high ROAS. I use it mainly to communicate with customers via WhatsApp, but it also helps me to better understand what products work and what our customers prefer. Greetings!
Gonzalo Calandra

Head of eCommerce

What I value most is the integration with Vtex and the precision in segmentation, which allows us to arrive with the right message at the right time. This has been key to encourage repurchase. In addition, Guido and Jesi's support makes the difference: they are always there with ideas and solutions that really add up.
Juan Pablo Hugo

Marketing & eCommerce Leader

It provides detailed analysis of customer behavior, enabling informed decision making and facilitates the identification of market segments, allowing you to customize marketing and sales strategies. In part, we use Data4Sales Customer Segmentation because it offers powerful tools to optimize data management and improve decision making.
Ester Dantas

Head of Marketing

It has brought us a very important impact in our marketing strategies and in how we work the segmentation of our campaigns, mainly because now I know exactly which audience I am talking to: if they have already bought from me, if they are inactive, if they are a frequent customer... understanding my customer's behavior is essential to decide how I am going to work with each audience. I am really very happy with the tool, and the team has been great.
Nicolas Sinopoli

Media Director

Data4Sales is an ally that allows us to monetize all the strategies you propose. We can put together plans to win back valuable customers and keep the most loyal customers. The Data4Sales team proactively helps us to propose new things all the time, and that helps to build customer loyalty.
Pedro Noroña

Community Manager

Data4Sales has been an extremely useful tool for gaining an in-depth understanding of our customers' behavior. By leveraging the data, we are able to execute highly effective marketing strategies, thus attracting customers with higher conversion and loyalty potential.
Iván Cariaga Vergara

eCommerce & Digital Marketing Manager

We were able to better understand the different audiences and their behaviors, in order to direct our strategies and act directly on channels such as Meta, Google and WhatsApp.
Pablo Silvera

eCommerce Manager

"Data4Sales helped us discover how different segments behaved and what marketing actions could be executed for their needs."

Let's work together

Transform data into action, today.

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