Customer life cycle
Identify how your customers relate to your brand to develop smart strategies based on each stage.
For each stage, the perfect strategy
Grouping your customers by understanding their relationship with your brand is essential. At Data4Sales, we do it for you. Our lifecycle machine needs just one piece of information to get it right: how often a customer should buy from you.
Prospects
They are people who interacted with your business: they subscribed to your newsletter or left an abandoned cart. Time to motivate conversion!
First purchase
These individuals made a single purchase within the ideal repurchase period for your business. The main goal will be to encourage them to choose you again.
Second purchase
They made two purchases on your brand, they are still active customers. The famous second purchase has a great meaning, they are interested in your products.
Frequent
They have made three or more purchases from your business and are within the timeframe set by the brand for a customer to make a repeat purchase. Focus on retention!
Inactive
These customers haven’t chosen your company again within the ideal repurchase period. Analyze their behavior and develop reactivation strategies.
Recovered
These are customers who chose you again after being inactive for a while. This group should be nurtured to ensure they don’t become inactive again.
Reach your customers wherever they are
We are integrated with your favorite communication channels.
Advanced segmentation
Builds and analyzes powerful audiences across segments and life cycle
Create, send and analyze WhatsApp campaigns
Get the results that only WhatsApp can deliver and the traceability that only Data4Sales achieves. With actionable and predictive data you will boost your marketing campaigns even more.
