SEGMENTATION WITH IA

Profitably invests in each customer

Get to know the segments with the greatest potential. Our AI predicts their long-term value so you can optimize investments, customize strategies and boost profitability.

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Benefits

Activate your data and achieve unique results

Prediction of future value
Segments based on the Lifetime Value of customers. We predict how much revenue they will generate during the time they remain as customers.
REAL-TIME SEGMENTATION
The customer's relationship with your business is based on their interactions. If a customer stops buying, he will automatically move from one segment to another.
TAKING YOUR AUDIENCE INTO ACTION
Analyze the needs of each segment and act through favorite channels. In Data4Sales you can set up the communication, send and measure.

Features

IDENTIFIES THE MOST PROFITABLE SEGMENTS

Know how your customers are distributed according to their value. You will understand in which segments to put more effort to grow your business.

DEFINES STRATEGIES FOR EACH SEGMENT

Each customer group has different needs. You will be able to strategically develop actions to build loyalty and reactivate your buyers.

analyzes buying behaviors and patterns

Understand how each segment interacts with your business. How much they spend, what they buy, in what channel, how they pay and much more.

CROSS-REFERENCE DATA AND SELL MORE

Create audiences by cross-referencing valuable information about your customers and increase your conversion rate by developing relevant offers for each customer.

Identify the most profitable segments for your business
defines strategies for each segment

Testimonials

For strategic marketers

Antonia Ferrario

Senior KAM

It has allowed us to centralize all the information in one place, saving the team time and making it easier for anyone, not just data experts, to access concrete insights for our campaigns and commercial proposals. It is a simple, accessible and very useful platform to unify everything that was previously scattered.
Jorge Bahamondes

Commercial Manager

With Data4Sales we found solutions that we didn't have before. I have a very small team, but thanks to all the reports it allowed us to obtain, today we make much more informed decisions. It has been a great contribution to our eCommerce campaign.
Lucas Jauregui

Digital Marketing Analyst

Data4Sales helps us to understand our customers, their habits, what they like, among other things. It also allows us to segment and create audiences to analyze them and reach each of them in a more direct way.
Alejandra Mejia

Being able to clearly see what works and what doesn't in our marketing actions has made all the difference. Understanding our customers better and segmenting accurately allows us to make more effective decisions and meet our objectives.
Yesid Canon

Digital Marketing Analyst

With Data4Sales we were able to obtain important insights from our audiences that allowed us to optimize our digital advertising campaigns. Thanks to its use and help in strategies we obtained very important results to meet and exceed our sales expectations. I highly recommend using it as a platform in any digital business.
Dani Briseño

eCommerce Leader

We wanted to take better advantage of the information we already had, and Data4Sales was a great fit. The platform is intuitive, allows us to segment better, see ROAS in real time and make smarter decisions. In addition, the team was always there to support us. Today, our campaigns are more effective and our sales reflect it. Highly recommended!
Victoria Betancur Cano

eCommerce Analyst

In these almost three months using Data4Sales, we managed to increase eCommerce sales thanks to WhatsApp campaigns and the recovery of abandoned carts. What I like the most is the audience segmentation: it allowed us to achieve a very high ROAS. I use it mainly to communicate with customers via WhatsApp, but it also helps me to better understand what products work and what our customers prefer. Greetings!
Gonzalo Calandra

Head of eCommerce

What I value most is the integration with Vtex and the precision in segmentation, which allows us to arrive with the right message at the right time. This has been key to encourage repurchase. In addition, Guido and Jesi's support makes the difference: they are always there with ideas and solutions that really add up.
Juan Pablo Hugo

Marketing & eCommerce Leader

It provides detailed analysis of customer behavior, enabling informed decision making and facilitates the identification of market segments, allowing you to customize marketing and sales strategies. In part, we use Data4Sales Customer Segmentation because it offers powerful tools to optimize data management and improve decision making.
Ester Dantas

Head of Marketing

It's had a significant impact on our marketing strategies and how we work on campaign segmentation. Now I know exactly which audience I'm talking to: if they've already purchased from me, if they're inactive, if they're a frequent customer... Understanding customer behavior is essential for deciding how to work with each audience. I'm very happy with the tool, and the team has been a 10.
Nicolas Sinopoli

Media Director

Data4Sales is an ally that allows us to monetize all the strategies you propose. We can put together plans to win back valuable customers and keep the most loyal customers. The Data4Sales team proactively helps us to propose new things all the time, and that helps to build customer loyalty.
Pedro Noroña

Community Manager

Data4Sales has been an extremely useful tool for gaining an in-depth understanding of our customers' behavior. By leveraging the data, we are able to execute highly effective marketing strategies, thus attracting customers with higher conversion and loyalty potential.
Iván Cariaga Vergara

eCommerce & Digital Marketing Manager

We were able to better understand the different audiences and their behaviors, in order to direct our strategies and act directly on channels such as Meta, Google and WhatsApp.
Pablo Silvera

eCommerce Manager

Data4Sales helped us discover how different segments behaved and what marketing actions could be implemented to meet their needs.

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