Alejo is a marketing professional who has specialized in product landing strategy focusing mainly on SEO. 

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He is currently a Business Administration student and is working on his own project focused on understanding in depth the profile of a company's consumers. 

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He is a curious person who is always looking for new ways to understand market trends and consumers. This quality has helped him find ways to use data to make informed decisions and improve the effectiveness of SEO strategies. 

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Our columnist brings us the keys to the SEO universe and web analytics.

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