You can now integrate your audiences in Google Ads!

Google(or guglear) products and services is a habit that we have naturalized in our daily lives. We have the word so present that even the RAE added the verb in its official page.

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Google is one of the first sites (or rather the first one) we turn to when we want to get information. According to the latest digital report by We Are Social, "Digital 2023", 57.8% of people between the ages of 16 and 64 use the Internet to find information about different topics of interest to them and 43.4% use it to search for brands and products.

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Youtube is the second most used platform worldwide after Facebook. Ads on this network have the potential to reach 2,560 million users, 694,000 hours of video are broadcasted every minute, so it is undoubtedly a great medium for advertising.

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Google Ads & Data4Sales: successful integration

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An ad from Google Ads ad at the right time can achieve a valuable conversion.

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First, let's talk about concepts: what is Google Ads?

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It is Google's platform for to create ads that can appear on:

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• The Google search results page(SERP: search engine results pages).
• Different web pages in the form of banners (known in Ads as Display Network).
• Youtube.
• Discovery Ads: Google Discover (google app), YouTube feed and gmail.
• Performance Max: Google's latest automated solution. It allows you to work your ads on all Google properties.

Google Ads are a key part of any marketing strategy.

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What benefits can you get from synchronizing Data4Sales audiences in your campaigns?

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Data4Sales can help you create custom audiences for cost-effective ads to lower costs and increase conversions.

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By integrating Google Ads into Data4Sales:

• You save time by avoiding manual exports Custom audiences created in Data4Sales are synchronized directly in Google Ads. They are automatically updated as different customers with similar characteristics enter and leave the audience.
• Create more personalized ads to increase conversions with existing customers and attract new customers with similar characteristics.
• You reach those customers with real purchase intent, increasing the return on advertising investment.
• Those customers that you do not want to impact again can be excluded from your campaigns.
• You analyze and verify how certain audiences behave through the observation configuration.
• You get a match rate above 80%.