Cyber Days Peru: optimize your strategy to acquire and retain customers
Attention eCommerce teams: it's time to think about strategies to take 100% advantage of discount events.
As customers we love discounts. Many times we wait for that product we liked so much to go down in price to buy it. Big sale dates are a great opportunity for consumers but even more so for eCommerce teams. During these dates you can acquire new customers, get those who bought only once to do so again and also build loyalty among those who already know your brand.
Cyber Days are organized by CAPACE and consist of 4 days of great discounts for online shopping. Nowadays it is one of the biggest eCommerce events in Peru. Is your brand participating?
How to develop a strategy to take advantage of Cyber Days?
From Data4Sales, we have functionalities that will make every event a guaranteed opportunity to acquire and retain customers.
1. Know your repeat buyers and aim to acquire customers with similar characteristics.
Massive events are the key moment to go after new customers.
Every business has different types of buyers, some of whom spend more and buy more frequently than others.
Create custom audiences and sync them with your favorite marketing tools so you can go out and find customers similar to those with the highest value for your eCommerce. Go after customers with real and lasting purchase intent (Read our article Customer Lifetime Value: the metric that will help you identify your most valuable customers).
2. Personalized audiences: target customers who have bought your products on offer.
After you have defined the products you are going to promote, you must create a personalized audience with those people who have previously purchased those products. Also, analyze the way they behaved when they purchased them.
- Whether or not they used a discount coupon
- What other product(s) did you carry
- How much they spent and how they paid
- What was the shipping method you used?
In this way you will develop a communication strategy designed to increase sales.
3. Custom audiences: target customers who have previously purchased at a discount.
Many customers buy only when certain discounts are available. By mapping these shoppers, you can build audiences to offer them what they need at the right time.
4. Measure your actions and impact with remarketing strategies to those who have not purchased.
After each marketing campaign, analyze the results and create remarketing strategies only with those people who have not converted yet.
Post event:
Hold it right there! The strategy doesn't end when the event is over. Once the discounts are no longer available, it's time to build loyalty and analyze results. You have a lot of new data in your hands - take advantage of it!
1. Contacting abandoned carts
Send a personalized email offering a discount or promotion by creating a personalized audience. It is important to show interest, ask if there was a problem or doubt about the product and offer attention. These users were interested in our products and it is key to understand what happened.
2. Develops strategies to build loyalty among new customers based on their buying behavior.
Your new customers have expectations. They chose your brand for a reason and it's time to prove they weren't wrong. Provide a memorable post-purchase experience and plan personalized communications for each type of customer based on their needs.
3.Important: Analyze the results of each of your actions!
This step is key to be aware of what worked and what you should change for the next actions.
If you have any doubts or questions, do not hesitate to write us through our social networks, contact email or schedule a demo where we can talk.
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