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Pixel Web: Knows what interests each customer before they make a purchase

Data4Sales' Pixel tracks the products and categories each customer views on your e-commerce site, as well as what they search for. This browsing data is added to their 360° profile—along with their online and in-store purchases—and is ready to be used for audiences, campaigns, and flows.

Schedule a demoSee what it records
Pixel Web · Currently visitingLive
tutienda.com/running/trail
Viewed the categoryTrail running
Viewed the productTrail X Sneaker · 3rd time
He looked for“raincoat”
LM
Lucía M.Browsing history added to your profile
Today's HighlightTrail Running
Most Viewed ProductTrail X
Shopping2 in-store · 1 online
Affinity: trailSaw it but didn't buy it
WhatsApp · 3 hours later Hi, Lucía. The Trail X shoes you were looking at are still available in your size. Can we help you choose?
Web Pixel3 Signals in One VisitCategory, product, and search
360° ProfileBrowsing + ShoppingAll within the same CDP profile
Orbis Audiences1,284 customersWatched the trailer this week but didn't buy
WorkflowWhatsApp at 3 a.m.Tactic: Keep the interest alive
ResultControlled SaleCompared to a control group

Illustrative example with fictitious data

Why a Web Pixel?

Every visit leaves a clue. The Pixel turns it into your next sale.

Most visits to your store don't result in a purchase. Without Pixel, that interest is lost. With Pixel, every product viewed and every search becomes a specific reason to reach out to that customer.

Interest, not just credit history

You know what each customer is looking at this week, as well as what they bought months ago.

In your CDP, not in another tool

Browsing history is stored in the customer's profile, along with their online and in-store purchases, campaigns, and conversations.

Ready to activate

You can use it directly for audiences, workflows, and personalized content—without having to export or cross-reference spreadsheets.

Capabilities

From an anonymous visit to the specified event, at a single location

Five features that turn your store's browsing into sales.

What it records

Every product, every category, and every search—the moment it happens

Pixel tracks navigation within your e-commerce site: which categories each customer browses, which products they view and how many times, and what they type into the search bar. These are the clearest signals of intent you have before a purchase.

  • Products viewed: which ones and how many times
  • Viewed Categories: What Each Customer Is Interested In Today
  • Searches: what you're looking for in your own words
Lucía M.'s Browsing HistoryToday
CategoryRunning / Trail
ProductTrail X Running Shoe
ProductUltra Windbreaker
Search“waterproof”
ProductTrail X Running Shoe, 3rd Edition

Illustrative example

360° Profile

Navigation complements everything you already know about that customer

What happens on your site is added to the same profile that includes their online and in-store purchases, the campaigns they've opened, and their conversations. That way, you can see the full picture: what they've bought, what they're looking at, and how they prefer to be addressed.

  • Recent interest along with purchase history
  • Affinity by more specific category
  • Cues to help you know when to talk to them
Customer StoryCustomer Data Platform
Purchased at the Centro storePerformance T-shirt · $39
He bought it onlineRunning socks (3 pairs) · $18
He opened an emailRunning News
He watched "Trail Running" and "Trail X" three timesWeb Pixel
He searched for “raincoat”Web Pixel
ShoppingCampaignsNavigation
Hearings of Interest

Build audiences based on what your customers watch, not just what they buy

Describe who you want to reach, and Orbis Audiences builds the audience using Pixel signals combined with purchase data, value, and lifecycle information. The audience updates automatically, and you can use it in email, WhatsApp, SMS, or in your Meta, Google Ads, and TikTok ad campaigns.

  • Interest by category in recent days
  • They looked but didn't buy; they're ready to try again
  • Natively synchronized with your ad campaign
Orbis AudiencesNew Audience
Customers who viewed "Running" in the last 7 days but did not make a purchase
Audience ready1,284 customersUpdated daily
Viewed the Running category · 7 daysNo purchases · 7 daysAccepts WhatsApp or email
They viewed a product 3 timesThey searched but didn't buyInterest in a new category

Illustrative example

Flows by Behavior

When someone looks and leaves, the right message appears on its own

With Workflows, you can turn browsing behavior into triggers: a product viewed but not purchased, a recurring category visit, or a search with no results. You define the channel, timing, and frequency just once, and the workflow runs every day.

  • Browsing abandoned via WhatsApp or email
  • Waiting periods and conditions for not pushing too hard
  • Results measured against a control group
Workflow · Interest That Never WanesActive
TriggerSaw a product but didn't buy it
Wait3 hours
StatusDid you make a purchase during this time?Yes: Exits the flow
WhatsAppReminder about the product you viewed
Wait2 days
EmailThat product and what goes well with it
Personalized Content

Each message reflects what that customer was looking at

Orbis Creative uses each customer's browsing history to curate content: the product they viewed, alternatives in that category, and items that go well with it. The same feed looks different for each person.

  • Products viewed in an email or on WhatsApp
  • Recommendations from the category you're interested in
  • A different newsletter for each customer
Email · What You've Been ViewingOrbis Creative

Lucia, your next outing starts here

Trail XYou've seen it 3 times
Ultra WindbreakerFrom your search
Trail SocksPairs with Trail X
View my products

Illustrative example

Orbis Pulse Tactics

Orbis uses navigation to choose the right strategy for each client

Orbis Pulse combines signals from Pixel with the rest of the profile and determines, on a customer-by-customer basis, what to do, through which channel, and when.

Interest That Never Wanes

Reach out to those who viewed products but left without buying anything.

He came back, got off, and is running out of steam

Notify me when the item I viewed is back in stock, goes on sale, or is about to sell out.

A newsletter for everyone

Its categories, its brands, and the latest in what interests you.

More from your catalog

It shows categories that you've viewed but haven't purchased yet.

Learn About Orbis Pulse
Startup

From the code to the first campaign, with our team by your side

1

Set up the Pixel

You add a code snippet to your online store. We'll walk you through the installation.

2

Navigation appears on the profile

Together, we make sure that the products viewed, categories, and searches are a good fit for each customer.

3

First actions have been taken

You build your audiences based on interest and tap into abandoned navigation flows.

Connected to the entire cycle

The Pixel powers the CDP, and the CDP powers everything

Receive

Your e-commerce

  • Viewed Products
  • Viewed Categories
  • Site Searches
Work with Orbis

Customer Data

  • Add navigation to the 360° profile
  • Audiences creates audiences based on interests
  • Creative personalizes the content
  • Pulse chooses the right strategy for each client
Active

The entire platform

  • Email, WhatsApp, and SMS
  • Behavior-Based Workflows
  • Audiences for Meta, Google Ads, and TikTok
Every visit and every purchase is recorded in the profile, making it more accurate
Use Cases

What You Can Do with Your Store's Navigation

Resume Abandoned Navigation

Reach out again to someone who viewed a product but left without buying it.

Let them know what they were expecting

Restock, price drop, or the last few items of what you were looking at.

Newsletter by Topic

New items in the categories each customer browses, not from the entire catalog.

Advertisement with genuine interest

Audiences for Meta, Google Ads, and TikTok built based on what your customers watch.

Intentional cross-selling

Introduce a new category to someone who is already exploring it.

Schedule Business Events

Go into Cyber Monday or Black Friday knowing what each customer is looking for.

Keep exploring

It works best in conjunction with the rest of the platform

DataCustomer Data PlatformAll your channels in a 360° view of each customer
DataOrbis AudiencesAudiences by Interest in Seconds
MarketingWorkflowsWorkflows Triggered by Navigation
MarketingOrbis PulseThe Right Strategy for Each Client
MarketingOrbis CreativeContent based on what each customer viewed
SolutionSales RecoveryReturning Carts and Navigation
Integrations

The Pixel works with what you already use

Your site's navigation data is combined with the data coming in from your systems into a profile for each customer and is then sent—along with all its context—to your channels, your ads, and your AI assistant.

Home

eCommerce

Customers, orders, shopping carts, and the catalog—all synchronized every day.

VTEXShopifyTiendanubeWooCommerceMagento (Adobe Commerce)PrestaShopFenicioAnd more platforms
Home

Brick-and-mortar store, ERP, and CRM

In-store sales follow the same pattern as online purchases.

SAPOracleMicrosoft Dynamics 365SalesforceHubSpotOdooLightspeedBsaleZeta SoftwareYour POS
Home

Website, Customer Loyalty, and First-Party Data

Performance on your site, reviews, and any other sources you already have.

Data4Sales PixelYotpoBigQueryAmazon S3DatabasesAPICSV and Excel
Departure

Messaging Channels

Campaigns, workflows, and customer service tailored to each client's context.

WhatsApp Business APIEmailSMSInstagramFacebook Messenger
Departure

Digital Guidelines

Natively synchronized audiences and lookalikes of your best customers.

Meta AdsGoogle AdsTikTok Ads
Departure

AI Assistants with MCP

View and activate your Data4Sales data from the assistant you already use.

ChatGPTClaudeGeminiGrokPerplexity
  • Daily synchronization, no manual uploads
  • Identity resolution: one unique profile per customer
  • Setup with support from our team
  • Can't find your system? We can connect to it via API, database, or files.
View all integrations
Frequently Asked Questions

Web Pixel on Data4Sales

Questions marketing and e-commerce teams often ask us before installing it.

What is the Data4Sales Web Pixel?

It's a piece of code that's installed on your e-commerce site and tracks what each customer does on your site: the categories and products they view and what they search for. That browsing activity is added to their profile in the Customer Data Platform, along with their online and in-store purchases, and is ready to be used in audiences, campaigns, and flows.

What data does the Pixel collect?

Track three behavioral metrics: products viewed, categories viewed, and searches on your site, along with the time they occur. This lets you know what each customer is interested in today—not just what they’ve purchased in the past.

How do you set up the Pixel?

A code snippet is added to your online store. Our Customer Success team will guide you through the setup process and verify that the navigation appears correctly on user profiles before activating it.

How is it different from the Meta pixel or Google Analytics?

The Meta Pixel sends browsing data to Meta to optimize your ads, and Google Analytics shows you aggregated traffic reports. The Data4Sales Pixel adds that browsing data to each customer’s profile in your own Customer Data Platform, so you can engage with them one-on-one via email, WhatsApp, SMS, or targeted ads. They’re complementary: you can continue using all three.

How do I use navigation in my campaigns?

You can create interest-based audiences with Orbis Audiences—for example, customers who viewed a category this week but didn’t make a purchase—trigger workflows when someone views a product and leaves the site, and personalize the content of each email or WhatsApp message based on what they were viewing. Orbis Pulse also uses these signals to choose the right approach for each customer.

Do I need Orbis to use the Pixel?

No. The navigation remains in the client profile, and you can use it in segments, campaigns, and workflows. With Orbis Audiences, Orbis Creative, and Orbis Pulse, you can get even more out of it, because they use those signals to build audiences, content, and plans for each client.

What about my clients' privacy?

Browsing data is stored in your Data4Sales account, and each member of your team logs in with their own username and permissions. As with any analytics tool, we recommend that you disclose this information in your privacy and cookie policies in accordance with the regulations of each country where you sell.

Stop thinking of your customers only when they make a purchase, and start selling them what they're looking at

Here's what you could do with your store's navigation and your business data.

Schedule a demo