Hyper-personalization: a different message for each customer, all in a single mailing

Data4Sales makes one-on-one personalization possible without having to create hundreds of versions. Each customer receives the products, the channel, and the timing that work best for them, based on their 360° profile, their product preferences, and what they viewed on your website.

Schedule a demo See how it works

One post, three versionsAI Carousel

Lucía · Running
Trail running shoes, technical socks, backpack

WhatsApp

Martín · Outdoor
Jacket, headlamp, trekking poles

Email

Ana · Training
Leggings, insulated water bottle, yoga mat

SMS

1 shipmenta version for each client

0Hand-assembled versions

Illustrative example

ProfileLucíaHer products

ProfileMartínHis channel

ProfileAnaHer Moment

Result1 shipmentA thousand versions

The problem

You know you have to customize it, but you can't create a thousand different versions

Segments that are too broad“Women aged 25 to 40” doesn’t tell us what each one wants to buy.

Content That Doesn't ScaleEvery new version is yet another piece to design, write, and review.

Data That Doesn't Make It Into the MessageYou know what each customer bought, but that information isn't included in the campaign.

How Data4Sales Solves It

One-to-one customization, with no manual labor

One profile per customer

More than 90 attributes: online and in-store purchases, browsing, value, preferred channel, and predictions.

Customer Data Platform

Their products

Product affinity selects, for each customer, the products most likely to interest them.

AI-Powered Carousels

Your message

Orbis Creative writes in a style that matches your brand and takes into account each client's specific details: name, store, and latest product.

You pass

The right time and channel

Orbis Pulse decides which tactic to use, through which channel, and when—all within your rules.

One plan per customer

Strategies for this goal

Tactics That Speak to Each Person

With Orbis Pulse, you choose this objective, and the AI combines these tactics for each client, within the parameters you set.

Development

A newsletter for everyone

Its categories, its brands, and the latest in what interests you.

Retention

The Perfect Companion

It goes well with what you just bought.

Acquisition

Interest That Never Wanes

Reach out to those who viewed products but left without buying anything.

Catalog

He came back, got off, and is running out of steam

Notifications about products that interest you.

Development

One step further

The premium version for those who already trust your brand.

Customer Loyalty

Their Special Day, Your Gift

A gift on your birthday, with your name on it.

Retail · Mexico

1:1

WhatsApp campaigns for each customer

Success Story · Monte de Piedad (National)

A message tailored to each person

Nacional Monte de Piedad uses Data4Sales to engage with each customer based on their history, with one-on-one personalized campaigns.

Read about the Nacional Monte de Piedad case

Integrations

Data4Sales integrates with the tools you already use

More than 50 native connectors for the Latin American retail sector. Your data comes in from e-commerce, physical stores, and ERP systems, is consolidated into a single customer profile, and is then sent to your channels, digital advertising campaigns, and your AI assistant.

Home

eCommerce

Customers, orders, shopping carts, and the catalog—all synchronized every day.

VTEXShopifyTiendanubeWooCommerceMagento (Adobe Commerce)PrestaShopFenicio

Home

Brick-and-mortar store, ERP, and CRM

In-store sales follow the same pattern as online purchases.

SAPOracleMicrosoft Dynamics 365SalesforceHubSpotOdooLightspeedBsaleZeta SoftwareYour POS

Home

Website, Customer Loyalty, and First-Party Data

Performance on your site, reviews, and any other sources you already have.

Data4Sales PixelYotpoBigQueryAmazon S3DatabasesAPICSV and Excel

Departure

Messaging Channels

Campaigns, workflows, and customer service tailored to each client's context.

WhatsApp Business APIEmailSMSInstagramFacebook Messenger

Departure

Digital Guidelines

Natively synchronized audiences and lookalikes of your best customers.

Meta AdsGoogle AdsTikTok Ads

Departure

AI Assistants with MCP

View and activate your Data4Sales data from the assistant you already use.

ChatGPTClaudeGeminiGrokPerplexity

Daily synchronization, no manual uploads
Identity resolution: one unique profile per customer
Setup with support from our team
Can't find your system? We can connect to it via API, database, or files.

View all integrations

Features You'll Use

Everything you need, all in one place

MarketingOrbis CreativeMessages tailored to each client’s voice

MarketingOrbis PulseA unique plan for each client

MarketingWhatsApp MarketingAI-Powered Carousels

DataCustomer Data PlatformA 360° profile of each customer

DataWeb PixelWhat Each Customer Views on Your Website

MarketingEmail MarketingDynamic Blocks by Customer

Other objectives

Solutions by Objective

Looking for your industry? View solutions by industry

Customer Retention and Repeat PurchasesMake sure every buyer chooses you again Customer ReactivationWin back customers who stopped buying Unified retailIn-store and online—one customer Sales via WhatsAppCampaigns, workflows, and customer service that drive sales Sales recoveryShopping carts and visitors returning to checkout AI-powered after-sales supportRespond Based on History and Drive Repeat Sales Satisfaction and NPSMeasure every experience and take timely action Attribution and ROIHow much each campaign actually sold

Frequently Asked Questions

Hyper-Personalization with Data4Sales

Questions that marketing, e-commerce, and CRM teams often ask us about this goal.

What is hyper-personalization?

It means sending each customer a personalized message—tailored to their specific products, channel, and timing—rather than sending the same message to an entire segment. Data4Sales does this at scale using Orbis’s 360° profile data and AI.

How are products selected for each customer?

Using product affinity—which combines what each customer purchased with what they viewed on your website—Data4Sales calculates the most relevant products and displays them in AI-powered carousels within WhatsApp and email campaigns.

Do I have to create a piece for each client?

No. You create a single campaign or template, and each customer sees their own version: their products, their name, and their favorite store. Orbis Creative helps you craft the message in your brand’s voice.

Will personalization be available on my website?

No. Data4Sales personalization applies to campaigns and workflows on WhatsApp, email, and SMS, as well as to customer service through Orbis Support. It does not change the content of your website.

Hyper-personalization: a different message for each customer, all in a single mailing

You know you have to customize it, but you can't create a thousand different versions

One-to-one customization, with no manual labor

One profile per customer

Their products

Your message

The right time and channel

Tactics That Speak to Each Person

A newsletter for everyone

The Perfect Companion

Interest That Never Wanes

He came back, got off, and is running out of steam

One step further

Their Special Day, Your Gift

A message tailored to each person

Data4Sales integrates with the tools you already use

eCommerce

Brick-and-mortar store, ERP, and CRM

Website, Customer Loyalty, and First-Party Data

Messaging Channels

Digital Guidelines

AI Assistants with MCP

Everything you need, all in one place

Solutions by Objective

Hyper-Personalization with Data4Sales

What is hyper-personalization?

How are products selected for each customer?

Do I have to create a piece for each client?

Will personalization be available on my website?

Talk to each customer as if they were the only one