Solutions by Industry

Dining and Cafés: Customers Who Choose You Every Day

Data4Sales is the Customer Data Platform for restaurants and cafes: it brings together purchases made at your locations, through your app, via delivery, and through your loyalty program into a single customer profile. You know what they order, at which location, and at what time, and you can reach out to them with the right offer to encourage them to come back.

Schedule a demo See how it works

Customer Data · GastronomyToday's Data

StoreseCommerceERPCampaignsWhatsAppInstagram

Diego M.Loyal Customers · Frequent

Visits3 per week

OrderLatte and toast

LocalLas Condes

Orbis CopilotDiegoused to come three times a week, but he hasn't been here for 12 days.

Frequently Asked QuestionsOrbis Audiences · Updated daily

1.400

Diego, we miss you in Las Condes. Your next latte is on us.

WhatsAppEmail

Combined data6 sources, 1 customerIn-store, online, and conversations

360° ProfileDiego M.Loyal Customers · Frequent

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences1,400 customersFrequent users on hiatus

ActivationOne-on-One MessagingEmail and WhatsApp

Challenges in Gastronomy and Cafés

What Is Holding Back Growth in the Restaurant and Coffee Shop Industries

Challenge 1

In-store, delivery, and offline app

Orders placed in-store, for takeout, and through your app or website are handled by different systems, and you don't know who your regular customers are.

With Data4Sales: a single profile per customer for every visit and every order.

Challenge 2

Promotions that don't stick to their schedule

You send the "buy one, get one free" snack deal to someone who only comes for breakfast, and the message—which isn't relevant to them—ends up being ignored.

With Data4Sales: messages tailored to your schedule, your location, and your usual order.

Challenge 3

The regular who stopped coming

A customer who used to come in several times a week stops showing up, and no one at the store notices right away.

With Data4Sales: alerts when a regular customer deviates from their usual visit frequency.

Use Cases

What Food and Beverage Brands Do with Data4Sales

Reward Your Regulars

Benefits for customers who visit their regular spot several times a week.

Seasonal Beverages

For each new seasonal drink, the first person to order from that category.

Filling in the slow hours

Invite the person who usually only comes for breakfast to stay for the afternoon.

Restore to Default

A message when a frequent customer breaks their pattern of visits.

From the First Cup of Coffee to a Habit

An invitation to return in the days following your first visit.

Bringing the Dining Room to Your Doorstep

Make sure that anyone who visits your store also orders through the app or website.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Restaurants and Cafés

Here are the questions we usually get from restaurant and coffee shop teams before we get started.

Is Data4Sales suitable for coffee shop and restaurant chains?

Yes. Data4Sales works with food and beverage brands throughout Latin America. It consolidates sales from your restaurants, takeout orders, and online orders into a 360° customer profile and enables you to run campaigns and workflows via email and WhatsApp with attributed revenue.

Can I recognize my regular customers if they pay at the store's register?

Yes, when the receipt is linked to your ID, email, or phone number. Identity Resolution combines that information with your online orders into a single profile for each customer.

Which campaigns work best in coffee shops and restaurants?

Those that track each customer's routine: benefits for regulars, seasonal drinks and products, time-based promotions, and delivery and takeout orders. Data4Sales segments the audience for each one and measures the attributed revenue.

How do I know when a regular customer has stopped coming to my coffee shop?

Data4Sales calculates each customer's visit frequency and flags them as at risk when they go longer than their usual time without making a purchase. The "lost customer" threshold is tailored to your brand, and this status change can trigger a workflow via WhatsApp or email.

How are results measured for in-store and delivery orders?

Every campaign and every workflow has its own attributed revenue, both in-store and for online orders. You know which action generated a sale, on which channel, and how much.