Solutions by Industry

Beauty and Cosmetics: Each Customer's Routine, in Every Message

Data4Sales is the Customer Data Platform for the beauty and cosmetics industry: it brings together sales from your stores, your e-commerce site, and your customer conversations into a single customer profile. You’ll know their skin type, their preferred brands, and when they’re running low on each product—and you can recommend products that complete their routine.

Schedule a demo See how it works

Customer Data · BeautyToday's Data

StoreseCommerceERPCampaignsWhatsAppInstagram

Sofía V.Promising Artists · Reseller

SkinCombination

Favorite BrandSkincare line

RefreshEvery 40 days

Orbis CopilotSofíabought the cream and still needs the serum to complete her routine.

Incomplete Skincare RoutineOrbis Audiences · Updated daily

3.200

Sofía, complete your routine for combination skin with the serum that pairs well with your moisturizer.

WhatsAppEmail

Combined data6 sources, 1 customerStores, online, and conversations

360° ProfileSofía V.Promising · Repeat Buyer

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences3,200 customersIncomplete facial routine

ActivationOne-on-One MessagingEmail and WhatsApp

Challenges in Beauty and Cosmetics

What Is Holding Back Growth in the Beauty and Cosmetics Industry

Challenge 1

Try it in-store, buy it online

Try the foundation in your store, buy it a few days later on your website, and your systems will show two customers with no purchase history.

With Data4Sales: a single profile that combines your in-store and online purchases.

Challenge 2

Routines That Are Only Half-Done

Buy the serum but never the cream, or the shampoo without the conditioner, because no one shows you what completes your routine.

With Data4Sales: recommendations based on your preferences and routine.

Challenge 3

When it runs out, he replaces it with another brand

Every product has a shelf life. If you don't get there in time, the customer will try a competitor's product at the pharmacy or on the marketplace.

With Data4Sales: restocking alerts tailored to each customer's pace.

Use Cases

What Health and Beauty Brands Do with Data4Sales

Launch a new line

The new line is intended first and foremost for those who already buy that brand.

Notify us before the last use

The reminder comes when your moisturizer or foundation is about to run out.

Complete Your Skincare Routine

The serum is for those who have the cream, and the cream is for those who have the serum.

Mother's Day Gifts

Gift sets for customers who made a purchase on that date last year.

Tailor Your Advice to Your Skin Type

Different tips for oily, dry, or combination skin, as part of your skincare routine.

Bring Back the One Who Left Their Mark

Reach out again to anyone who missed their restocking date without making a purchase.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Beauty and Cosmetics

Questions beauty and cosmetics teams usually ask us before we get started.

Is Data4Sales suitable for beauty and cosmetics brands?

Yes. Data4Sales works with beauty brands and stores throughout Latin America. It combines in-store and e-commerce sales into a 360° customer profile, tracks each customer’s replenishment cycle, and triggers product launches, routines, and reminders via email and WhatsApp with attributed revenue.

Can the beauty messages be customized by skincare routine or skin type?

Yes. Orbis Audiences builds audiences based on each customer’s attributes and the categories they purchase, and if you enter their skin type, it’s also used for segmentation. Orbis Creative creates personalized messages based on their skincare routine, favorite brand, and recommended products.

How do beauty restock reminders work?

Data4Sales knows how often each customer restocks their products. When that date approaches, a workflow sends a notification via email or WhatsApp listing the product they use and what else is needed to complete their routine.

What does Data4Sales' AI do for a beauty brand?

Orbis Copilot answers questions about your brands, product lines, and customers. Orbis Audiences builds audiences in seconds, Orbis Creative creates messages featuring recommended products, and Orbis Support answers questions about skin tone or type 24/7 while displaying the customer’s history.

How is the result of each beauty launch measured?

Each campaign and each workflow has its revenue attributed by channel—online and in-store. You know which launch, which routine, or which reminder generated sales and how much.