Solutions by Industry

Optical: Every customer comes back when their eyesight requires it

Data4Sales is the Customer Data Platform for optical retailers: it brings together sales from your optical stores, your e-commerce site, and your customer interactions into a single customer profile. You’ll know when a customer replaced their glasses, what they’re wearing, and when they should come back—and you can remind them at just the right time.

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Customer Data · OpticsToday's Data

Optical StoreseCommerceERPCampaignsWhatsAppInstagram

Andrés L.Loyal Customers · Replenishment

UseContact lenses

DurationMonthly

OpticsCenter

Orbis Copilot Andrésreplaces his contact lenses every 3 months, and it's his turn this week.

Contact Lens RefillsOrbis Audiences · updated daily

1.150

Andrés, it's time to get a new pair of contact lenses. We'll send them to you today.

WhatsAppEmail

Combined data6 sources, 1 customerBrick-and-mortar stores, online, and conversations

360° ProfileAndrés L.Loyal Customers · Replenishment

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences1,150 customersContact lens refills

ActivationOne-on-One MessagingEmail and WhatsApp

Challenges in Optics

What's Holding Back Growth in the Optics Industry

Challenge 1

Glasses at the optician's, contacts online

The customer buys their glasses at your optical store and reorders contact lenses online, and your systems show them as two different people.

With Data4Sales: a single profile for every frame, pair of glasses, and contact lens you've purchased.

Challenge 2

Replacements that are going to another optical shop

When a customer runs out of contact lenses, they buy them wherever is closest or cheapest, because no one told them in time.

With Data4Sales: a WhatsApp notification before your restocking date.

Challenge 3

Customers who only come back when things go wrong

Years can go by between one pair of glasses and the next without any contact, and by the time you finally need a new pair, you've already chosen another optician.

With Data4Sales: renewal reminders and tracking based on the date of your last purchase.

Use Cases

What Eyewear Brands Do with Data4Sales

Replace the lenses

A reminder when your current glasses have been in use for a year, along with recommended models.

Replacing Contact Lenses

A reminder before they run out, based on how long you use them.

Sunglasses Season

Summer sunglasses for those who have already purchased prescription glasses.

Remember to perform a visual inspection

An invitation for a checkup for anyone who hasn't been to your eye doctor in a while.

Add crystals and accessories

Anti-reflective coating, case, or cleaning solution, depending on what you purchase with it.

From the Web to the Optician's Shop

Make sure that customers who order online come back to your optical shop for their next pair of frames.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Opticians

Questions optical shops usually ask us before we get started.

Is Data4Sales suitable for optical stores and optical chains?

Yes. Data4Sales combines sales from your optical stores and your e-commerce platform into a 360° customer profile and calculates the customer lifecycle based on each customer’s renewal and replacement rate. Set up alerts via email, WhatsApp, and SMS with attributed revenue.

Can reminders to restock contact lenses be automated?

Yes. Workflows are triggered based on the date of each customer's last purchase and the lifespan of the product they use. A reminder is sent via WhatsApp or email before they run out, recommending their usual product.

How do I let my optical store's customers know when it's time to replace their lenses?

Orbis Audiences targets customers who have not purchased eyewear for a year—or whatever timeframe you specify. Orbis Creative sends them recommended styles and an invitation to visit their favorite optical store.

Can in-store sales at optical stores be combined with e-commerce?

Yes. Data4Sales connects to your e-commerce platform, your retail locations, and your ERP, and uses Identity Resolution to consolidate each customer’s purchases into a single profile. You can see in the same purchase history both the eyeglass frames they bought at the optician’s and the contact lenses they order online.

How do you measure the results of an optical store's campaigns?

Each campaign and each workflow has its own attributed revenue, both in-store and online. You know how much each renewal or replacement ad generated in sales and through which channel.