Solutions by Industry

Supermarkets and Mass Consumption: Every Weekly Shopping Trip Is a Reason to Come Back

Data4Sales is the Customer Data Platform for supermarkets and the consumer goods industry: it brings together purchases from your stores, your online store, and your loyalty program into a single customer profile. You’ll know which categories they buy, how often, and at which store, and you can target them with offers that truly interest them.

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Customer Data · SupermarketsToday's Data

BrancheseCommerceERPCampaignsWhatsAppInstagram

Ana P.Champions · Weekly Groceries

FrequencyEvery 6 days

CategoriesFresh · Warehouse

BranchPocitos

Orbis CopilotAnashops every 6 days, and today marks 13 days since her last purchase.

Frequent Buyers with Delayed PurchasesOrbis Audiences · updated daily

1.850

Ana, this week there's a 20% discount on fresh produce at Pocitos. We'll hold your order until Sunday.

WhatsAppEmail

Combined data6 sources, 1 customerBranches, online, and conversations

360° ProfileAna P.Champions · Weekly Shopping

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences1,850 customersFrequent customers with delayed purchases

ActivationOne-on-One MessagingEmail and WhatsApp

Challenges Facing Supermarkets and the Consumer Goods Industry

What Is Holding Back Growth in Supermarkets and Mass-Market Retail

Challenge 1

The same customer at the register and for delivery

You do your weekly grocery shopping at your store and order online when you can't go in, but your systems treat you as two separate customers.

With Data4Sales: a single profile that includes both in-store and online purchases.

Challenge 2

The same brochure for all gift baskets

The weekly special applies equally to families with babies, people living alone, and those shopping for their businesses.

With Data4Sales: offers by category based on each customer's shopping cart.

Challenge 3

Customers who move to a different category

People stop buying meat or dairy products and stick to the basics. The decline starts with the grocery basket, and no one notices it in time.

With Data4Sales: audiences of customers who stopped buying each category.

Use Cases

What Supermarket and Consumer Goods Brands Do with Data4Sales

Deals on Your Own Shopping Cart

Each customer receives weekly promotions for the categories they shop in.

Remember the date of purchase

The notification arrives on the day of the week when you usually do your shopping.

Restore a category

Sell meat or dairy products again to those who continue to buy everything else.

Restock diapers and coffee in a timely manner

A reminder when the date approaches when you usually buy them again.

Back to School and Parties

School supplies and snacks for families, and a holiday food basket for every household.

Moving from the branch to online

Offer delivery to customers who shop at the same store every week.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Supermarkets and Consumer Goods

Here are the questions supermarket and consumer goods teams usually ask us before we get started.

Is Data4Sales suitable for supermarkets and consumer goods brands?

Yes. Data4Sales works with supermarkets and consumer goods brands throughout Latin America. It combines in-store receipts and online orders into a 360° customer profile, measures purchase frequency, and sends personalized offers via email and WhatsApp with attributed revenue.

Can customers who shop at the supermarket checkout be identified?

Yes, when a receipt is linked to a document, email address, or phone number. Data4Sales connects to your POS and ERP systems, and Identity Resolution links those purchases with your e-commerce purchases into a single profile.

Can personalized offers be sent instead of the weekly flyer?

Yes. Orbis Audiences builds audiences based on the categories each customer purchases, and Orbis Creative creates personalized messages featuring their recommended products. Each customer receives offers from their shopping cart via email or WhatsApp.

How does Data4Sales identify a supermarket customer who is leaving?

Based on purchase frequency. If a weekly customer goes longer than usual without returning, they are considered at risk and may trigger a workflow. You can also see who has stopped buying items in a certain category, even if they continue to buy items in other categories.

How are results measured in-store and online?

Each campaign and each workflow has its revenue attributed by channel, in-store, and online. You know which offer, which reminder, or which date generated sales and how much.