Solutions by Industry

Marketplaces: Every Shopper, With Their Next Purchase in Mind

Data4Sales is the Customer Data Platform for marketplaces: it brings together each shopper’s purchases, searches, categories, and conversations into a 360° profile. You know which categories interest them, how often they shop, and what they’re missing—and you can show them just the right selection from your entire catalog.

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Customer Data · MarketplaceToday's Data

MarketplaceSellersAppERPCampaignsWhatsApp

Martina S.Up-and-Comers · Electro

CategoriesElectronics

Purchases3 in 6 months

ChannelApp Channel

Orbis Copilot: Martina only bought electronics and has a strong affinity for home.

Cross-selling to householdsOrbis Audiences · updated daily

8.200

Martina, we've picked out these home goods with free shipping for your new kitchen.

EmailWhatsApp

Combined data6 sources, 1 customerChannels, online, and conversations

360° ProfileMartina S.Up-and-Comers · Electro

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences8,200 customersCross-selling to households

ActivationOne-on-One MessagingEmail and WhatsApp

Challenges Facing Marketplaces

What Holds Back Growth in Marketplaces

Challenge 1

Buyers distributed among sellers

Every purchase goes through a different salesperson, the catalog changes every day, and logistics is handled separately. You don't know how much each buyer is worth.

With Data4Sales: a profile for each buyer that includes all their purchases and categories.

Challenge 2

Registered users who haven't made their first purchase

They sign up, browse, and search, but they don't buy anything. And you don't know what they were looking for or when to reach out to them again.

With Data4Sales: Web Pixel tracking and workflows leading to the first purchase.

Challenge 3

Buyers in a single category

People who buy cell phones never receive offers for home goods or toys, even if your catalog has thousands of products for them.

With Data4Sales: cross-selling based on category affinities.

Use Cases

What Marketplace Brands Do with Data4Sales

Convert Registered Users

The first purchase for anyone who registered, browsed, but didn't buy anything.

Buyback by Category

Items that are purchased frequently, based on each shopper's usual purchasing frequency.

Cross-selling Across Categories

Accessories for those who bought a cell phone; electronics for those who bought a home.

Promote sales campaigns

The promotion for each seller from whom you purchase items in that category.

Retrieve searches without a purchase

Products viewed and searched for on your site, right back in their WhatsApp.

Cyber by buyer

In the "Cyber" and "Hot Sale" sections, the deals in the category that each person buys from.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for marketplaces

Questions marketplace teams usually ask us before getting started.

Does Data4Sales work with marketplaces?

Yes. Data4Sales integrates your platform, vendor catalog, ERP, and logistics into a 360° buyer profile. It calculates segments and the customer lifecycle based on the pace of each category and triggers email and WhatsApp campaigns with attributed revenue.

How can you increase cross-selling on a marketplace?

Data4Sales calculates the affinity between categories and your actual sales. Orbis Audiences identifies the audience of people who buy one category but not the next, and Orbis Creative sends them recommended products.

Can the marketplace navigation be used to segment buyers?

Yes. The Pixel tracks browsing activity, products viewed, and searches, and adds this information to each shopper's profile. You can then use this data to create audiences of registered users who haven't made a purchase or of those who searched for a product but didn't buy it.

Can marketplace audiences be synced with Meta and Google?

Yes. Each Data4Sales audience is synced with Meta and Google for your paid campaigns. This allows you to show the right buyer their category of interest.

How is the performance of each marketplace campaign measured?

Each campaign and each workflow has its revenue attributed by channel. You know which action generated a sale and how much it brought in, and you can compare campaigns from different sellers.