Data4Sales
LoginSchedule demo
Platform
Solutions
Customers
Resources
Schedule demo

SMS Marketing: Reach Every Customer Through the Channel They Always Check

With Data4Sales, you can send SMS messages to the audiences you’ve already created in your Customer Data Platform—as part of a campaign or as a step in your workflows. You can reach customers who don’t have WhatsApp or an active email address with short messages that feature your brand and include prepaid credits to control spending.

Schedule a demoSee how it works
Workflow · Abandoned CartLive
Abandoned Cart · $74 · 4 hours ago
SMS · 4 hours laterAurora Store: Martín, your sneakers are still in your cart. We'll hold size 42 for you until tomorrow: aurora.co/c/4812
MR
Martín R.No active email address · WhatsApp without opt-in
Channel AvailableSMS
Shopping CartCasual Sneakers · Size 42
Shopping5 in 2 years · frequent customer
Frequent CustomerShopping Cart Open
The next day, Martíncompleted the purchase using the link in the text message · $74
ShutterAbandoned CartThe workflow detects the open shopping cart
ChannelNo email or WhatsAppThe workflow selects SMS
MessageShort and brandedName, product, and link
CreditsOne order, one discountFrom your account's prepaid balance
ResultPurchase RestoredFrom the link in the text message

Illustrative example with fictitious data

Why SMS?

Not all of your customers read the email or gave you their WhatsApp number.

Some of your customers simply left their phone number in the box or at the checkout. The text message reaches any cell phone—no apps or internet connection required—and adds another channel to the campaigns you're already running.

Reaches any cell phone

It doesn't rely on an app or require the customer to have data. It's the channel for people who don't open your emails or haven't accepted WhatsApp.

Your audiences, without exporting lists

You send them to the same audiences you create in the CDP, with exclusions applied and phone numbers validated.

Expenses Under Control

You use prepaid credits: each text message is deducted from your balance, and you know how much you have before sending it.

Capabilities

From the segment to the SMS, all on the same platform

Five ways to incorporate SMS into your strategy without switching tools.

Hearings

Send them to the audiences you've already set up in CDP

SMS uses the same Data4Sales audiences that you use for email and WhatsApp. Before sending, the platform filters out all but valid phone numbers and applies exclusions to ensure the message reaches the right people.

  • CDP Hearings: No Exporting or Uploading of Lists
  • Validated phone numbers: country code, format, and no duplicates
  • Rules for Not Writing to the Wrong Person
Audience · Customers Without an Active Email AddressCustomer Data Platform
Clients in the audienceThey made a purchase in the last 12 months
18.420
With a valid phone numberCorrect country code and format
15.106
After exclusionsNo purchases in the last week
13.870
Ready to receive the text message: 13,870 customers

Illustrative example

The message

A short text featuring your brand and a link

SMS works when it gets right to the point: who’s sending it, what you’re offering, and by when. Each message starts with your brand name—since the sender’s name the customer sees might just be a number—and includes a link to your store.

  • Include your brand name at the beginning, so the customer knows who's writing to them
  • Customer name and the exact details of their purchase
  • Clear terms and conditions and validity periods for each promotion
SMS · Hot SaleAurora Store

Aurora Store · SMS

Aurora Store: Lucía, the Hot Sale starts today. 30% off shoes through Sunday at 11:59 p.m. Check out the new arrivals at aurora.co/hs
132 characters1 SMS per customer

Illustrative example

In your flows

SMS as Another Step in Your Automated Workflows

You add SMS to the workflows you already have and combine it with email and WhatsApp. For example, if a customer didn't open the abandoned cart email and doesn't have WhatsApp, the workflow sends them a text message.

  • Abandoned shopping cart with an SMS reminder
  • Re-engagement for those who stopped buying
  • One more channel alongside email and WhatsApp in the same workflow
Workflow · Abandoned CartActive
Shopping CartThe customer left a shopping cart open
Email · 1 hour laterReminder with the items in your cart
StatusDid you open the email, or do you have WhatsApp?
SMS · if notAurora Store: Your sneakers are still in your cartWith a direct link to checkout

Illustrative example

Credits

Prepaid credits: You know how much you're spending before you send

Your account uses prepaid credits. Each SMS is deducted from your balance based on the destination, and before launching a campaign, you can check to see if you have enough to reach your entire audience. When you need more, you can request a top-up.

  • Balance displayed before each shipment
  • No surprises: you only send what you have loaded
  • New charges whenever you need them
SMS CreditsAurora Store
Available balance20,000Enough for the audience for this shipment
Thisshipment: 13,870Balanceafter: 6,130

Illustrative example

Results

Each shipment, tracked alongside your other channels

You can track the results of your SMS messages on the same platform where you view your email and WhatsApp campaigns. This allows you to compare channels and decide where to focus your investment for your next campaign.

  • Mailings for each campaign and each flow
  • Credits Used for Each Shipment
  • Comparison with Email and WhatsApp
Campaign · Hot SaleBy channel
42,300 sentCustomers with an active email address
21,900 sentOpt-in customers
13,870 sentCustomers without the other two channels
EmailWhatsAppSMS

Illustrative example

Startup

From registration to your first shipment, with our team by your side

1

We've activated your account

We'll set up the SMS channel for your brand, connect you with your audiences, and load the credits you need.

2

You're putting together your first shipment

You choose your audience, write the message with your brand name, and send a test message. We'll guide you through every step.

3

Add it to your cash flows

Add SMS to your automated workflows and track the results of each message alongside your other channels.

Connected to the entire cycle

Your data determines who to text , and the text message goes to the person who's missing

Receive

Every experience

  • Online and In-Store Shopping
  • Customer Service Conversations
  • Phone numbers for your checkout and POS
Work with Orbis

Customer Data

  • Link each phone to the 360° profile
  • Audiences builds the show's audience
  • Copilot answers questions about your customers
  • Pulse chooses the right strategy for each client
Active

The entire platform

  • Email, WhatsApp, and SMS
  • Workflows that Include SMS as an Additional Step
  • Audiences for Meta, Google Ads, and TikTok
Every shipment and every purchase is recorded in the profile, making it more accurate
Use Cases

What You Can Do with SMS

Retrieve Carts

Send a text message to the person who left a shopping cart and doesn't have an active email address or WhatsApp account.

Notify about promotions

Notify customers of a sales event or clearance sale with a short message and a link.

Re-engage customers

Reach out again to customers who have stopped making purchases and aren't opening your emails.

Drive traffic to the store

Invite customers who live near a store to an event or grand opening.

Birthday Greetings

An SMS offer on each customer's birthday.

Add reach to a campaign

Follow up via email or WhatsApp with those who do not use those platforms.

Keep exploring

It works best in conjunction with the rest of the platform

MarketingWorkflowsSMS as a step in your customer journeys
MarketingWhatsAppCampaigns and conversations with each customer
MarketingEmailThe channel that complements SMS
AttentionOrbis SupportAI-powered customer service tailored to each customer's context
DataOrbis AudiencesThe audience for each post, in a sentence
SolutionSales RecoveryAbandoned Carts and Purchases
Integrations

SMS works with what you already use

Each phone aggregates the data coming in from your systems into a profile for each customer and sends it—along with all its context—to your channels, your ads, and your AI assistant.

Home

eCommerce

Customers, orders, shopping carts, and the catalog—all synchronized every day.

VTEXShopifyTiendanubeWooCommerceMagento (Adobe Commerce)FenicioAnd more platforms
Home

Brick-and-mortar store, ERP, and CRM

In-store sales follow the same pattern as online purchases.

SAPOracleMicrosoft Dynamics 365SalesforceHubSpotOdooLightspeedBsaleZeta SoftwareYour POS
Home

Website, Customer Loyalty, and First-Party Data

Performance on your site, reviews, and any other sources you already have.

Data4Sales PixelYotpoBigQueryAmazon S3DatabasesAPICSV and Excel
Departure

Messaging Channels

Campaigns, workflows, and customer service tailored to each client's context.

WhatsApp Business APIEmailSMSInstagramFacebook Messenger
Departure

Digital Guidelines

Natively synchronized audiences and lookalikes of your best customers.

Meta AdsGoogle AdsTikTok Ads
Departure

AI Assistants with MCP

View and activate your Data4Sales data from the assistant you already use.

ChatGPTClaudeGeminiGrokPerplexity
  • Daily synchronization, no manual uploads
  • Identity resolution: one unique profile per customer
  • Setup with support from our team
  • Can't find your system? We can connect to it via API, database, or files.
View all integrations
Frequently Asked Questions

SMS in Data4Sales

Here are the questions marketing, e-commerce, and customer service teams usually ask us before sending their first SMS.

What is SMS marketing on Data4Sales?

This is the channel for sending text messages to your customers from Data4Sales. You can send messages to the audiences you create in the Customer Data Platform—as part of a one-time campaign or as a step in an automated workflow—without having to export lists to another tool.

When is it best to use SMS instead of WhatsApp or email?

When a customer doesn't have those channels active—meaning they don't open your emails or haven't agreed to receive WhatsApp messages from your brand—SMS reaches any cell phone, without requiring apps or mobile data, and is ideal for short, direct messages such as a promotional alert or a reminder about an abandoned shopping cart.

How do you pay for SMS messaging?

With prepaid credits. We load credits onto your account; each SMS is deducted from your balance based on the destination, and you can see how much you have left before sending. If you need more, just ask us to add more credits.

Can I use my Data4Sales audiences?

Yes. SMS uses the audiences you've already created on the platform, with validated phone numbers: country code, correct format, and no duplicates. Before each send, you can apply exclusions to avoid sending messages to the wrong people.

Why does the message have to include my brand name?

Because the sender's name the customer sees might be a number rather than your store's name. That's why every SMS starts with your brand name, for example: "Aurora Store: Your benefit expires on Sunday." That way, the customer knows who's sending the message.

Can I use SMS within an automated workflow?

Yes. You can add the SMS as a step in your workflows—for example, after an abandoned cart or to re-engage customers who stopped shopping—and combine it with email and WhatsApp in the same workflow.

In which countries is it available?

We work with brands from all over Latin America. During the sign-up process, we confirm coverage for your country and set up your account before your first shipment.

Add SMS to your campaigns and reach customers who aren't reading your messages today

We'll show you how to combine SMS, email, and WhatsApp with your business's target audiences.

Schedule a demo