Solutions by Industry

Home and Decor: Every Room in Your Client's Home Is a New Opportunity

Data4Sales is the Customer Data Platform for home and decor: it brings together sales from your stores, your e-commerce site, and your customer conversations into a single customer profile. You’ll know what they’ve purchased for each room and what they’re missing, and you can suggest items to complete their home at just the right moment.

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Customer Data · HomeToday's Data

StoreseCommerceERPCampaignsWhatsAppInstagram

Laura F.Promising Artists · Reseller

Latest Purchase3-piece sofa set

EnvironmentLiving

StorePunta Carretas

Orbis CopilotLaurabought a sofa but hasn't added any textiles or lighting yet.

Living Room (to be completed)Orbis Audiences · updated daily

2.900

Laura, we picked out the throw pillows and the lamp that go well with your sofa.

EmailWhatsApp

Combined data6 sources, 1 customerStores, online, and conversations

360° ProfileLaura F.Promising · Repeat Buyer

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences2,900 customersLiving—to be completed

ActivationOne-on-One MessagingEmail and WhatsApp

Home and Decor Challenges

What's Holding Back Growth in Home and Decor

Challenge 1

Projects Purchased in Parts

The customer buys the sofa at your store and the throw pillows online, and no one realizes they're creating a cohesive look.

With Data4Sales: one profile per customer, including every detail of their project.

Challenge 2

Spaces that are only half-finished

The person who bought the table still needs chairs, a tablecloth, and a lamp, but gets the same mattress deal as everyone else.

With Data4Sales: what completes each customer's context in their message.

Challenge 3

Months of silence between purchases

Months go by between one piece of furniture and the next, and if you don't talk to them in time, they'll decorate with another store's items.

With Data4Sales: alerts and seasonal promotions tailored to each customer's purchasing patterns.

Use Cases

How Home and Decor Brands Use Data4Sales

Complete Each Room

Chairs for whoever bought the table, linens for whoever bought the bed.

New House, Big Purchase

Help those who are moving by providing everything they need for their new home.

Outdoor and Textile by Season

Outdoor gear in the spring and clothing in the winter—for whoever buys each item.

From the showroom to the website

Show the collection online to customers who currently shop only in physical stores.

Furniture Seen Online

With Pixel Web, reconnect with people who viewed a piece of furniture but didn't buy it.

Taking Care of the Person Who's Redecorating

Benefits and pre-sales for those who renovate their spaces time and time again.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Home and Decor

Questions we often get from home and decor teams before we get started.

Is Data4Sales suitable for furniture and home decor stores?

Yes. Data4Sales works with home and decor brands throughout Latin America. It combines sales from stores, showrooms, and online channels into a 360° customer profile, calculates the customer’s lifecycle based on the category’s purchase frequency, and launches email and WhatsApp campaigns with attributed revenue.

How do I sell accessories after a customer buys a piece of furniture?

Data4Sales calculates product compatibility based on your sales, such as chairs with tables or bedding with beds. After each purchase, a workflow sends matching accessories.

Which campaigns work best in the home and decor category?

Those that follow each customer's campaign: moving season, outdoor products in the spring, and apparel in the winter, as well as accessories and special occasions such as Mother's Day, New Year's Eve, and Cyber Monday. Data4Sales measures the revenue attributed to each one.

How do I stay in touch if my customers only make a few purchases a year?

Data4Sales calculates each customer's purchase frequency and adjusts the "lost customer" threshold to fit your brand. This way, you know who is at risk before you lose them, and each stage change can trigger a workflow with seasonal promotions and add-ons.

Is revenue from in-store and showroom sales tracked?

Yes. Each campaign and each workflow has its own attributed revenue—both online and in-store—so you know which message drove sales and through which channel.