Case Study

How Giani DaFirenze turned his anniversary into a sales machine

With a segmented strategy and precisely executed WhatsApp campaigns, the brand achieved a conversion rate of over 16% during CYBER. It wasn't magic—it was understanding the customer and taking precise action.

FashionChile

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CYBER · WhatsApp+16%conversion rate during the event

What We Achieved

+17%Conversion

+16%Sales Attribution via WhatsApp

+70%Campaign open rate

Introduction

Shoes with character deserve personalized strategies

Giani DaFirenze has two brick-and-mortar stores, but its main channel is e-commerce. To grow, they needed more than just good design: they needed to understand who was buying from them, how, and when.

2brick-and-mortar stores

eCommerceits strongest channel

JuneCYBER and the brand's anniversary in the same month

Problem

The Time to Build Loyalty and Grow Smartly

June was a crucial month: it coincided with CYBER, one of Chile’s most important trade events, and the brand’s anniversary. It was a great opportunity—if handled right.

The goal was clear: to grow by relying on repeat customers, increasing market share and the average transaction value.

10–15%The goal was 10–15% growth over the previous year’s sales, driven by repeat customers

Strategy

WhatsApp, when used right, is worth its weight in gold

At Data4Sales, we identify the highest-value buyers: repeat customers and those who spend the most.

We created specific segments and launched campaigns via WhatsApp, not massive, but designed as personal conversations. The idea was not to push promotions, but to talk to everyone with relevant content at the right time.

We segment using two rulesOrbis Audiences

Segmentation rules used for the Giani DaFirenze campaign

PLUS

Workflows for VIP Customers

During and after the event, workflows were triggered for VIP customers: if they abandoned a shopping cart, they received a message offering an extra discount and free shipping to encourage them to complete the purchase.

Results

Results That Speak for Themselves

+70%

opening

Open rates exceeded 70%.

+16%

conversion

Conversions exceeded 16%.

Record

at the CYBER

The campaign achieved the expected growth and strengthened relationships with our most loyal customers.

“Because when you use data the right way, you don’t just sell more—you sell better.”

Testimonial

“Data4sales has provided us with the precise information we need to understand who our customers are. That information is key when it comes to developing any kind of brand strategy. As a brand, we continue to have very ambitious goals, so we’re working with the Data team to figure out how we’re going to achieve them.”

Gianina Rodriguez, Founding Partner, Giani DaFirenze

Success stories