Solutions by Industry

Credit and Pawnshops: Closer to Every Customer in Every Transaction

Data4Sales is the Customer Data Platform for credit and pawn shops: it brings together loans, payments, renewals, purchases, and conversations into a single customer profile. You know when each transaction is due, which products interest the customer, and how they prefer to be contacted—and you can reach out at just the right moment.

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Customer Data · CreditToday's Data

BranchesLoansPaymentsWebsiteCampaignsWhatsApp

Rosa H.Loyal Customers · Renewal

TransactionSecured Loan

ExpiresIn 6 days

Preferred channelWhatsApp

Orbis CopilotRosarenewed its last three transactions via WhatsApp, and the current one expires in six days.

Due this weekOrbis Audiences · updated daily

2.400

Rosa, your subscription expires on Friday. You can renew it right here in just a minute.

WhatsAppEmail

Combined data6 sources, 1 customerBranches, online, and conversations

360° ProfileRosa H.Loyal Customers · Renewal

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences2,400 clientsDue this week

ActivationOne-on-One MessagingEmail and WhatsApp

Credit Challenges and Pawn Shops

What Is Holding Back Growth in Credit and Pawnshops

Challenge 1

Loans, Branches, and Auctions Without Crossing

The loan system, each branch, and the online auction store store their data separately. You don't see the complete profile for each customer.

With Data4Sales: a single profile that includes pawn transactions, re-pawns, and purchases.

Challenge 2

Due Dates That Pass Without Notice

A pawn loan expires, the customer doesn't find out in time, and the item goes to auction. You lose the customer, and he loses his item.

With Data4Sales: automatic reminders before each due date.

Challenge 3

Bargain Items That Nobody Knows About

Jewelry, watches, and electronics are put up for sale and advertised to the entire customer base, even though only a few customers are looking for those items.

With Data4Sales: every item offered to shoppers in that category.

Use Cases

What Do Credit Bureaus and Pawn Shops Do with Data4Sales?

Notify before the due date

A timely reminder so that no one loses their garment without realizing it.

Facilitate the renewal

Endorse online or at your branch, using the channel you already use.

Sell what's up for auction

Jewelry, watches, and electronics for anyone who buys items in that category.

Stay close to the person who is performing

A message for those who closed their positions in time and can come back.

Gifts with Finishing Touches

Jewelry and watches for Mother's Day and New Year's, by affinity.

Compare Branches

Endorsements, sales, and attributed revenue by branch and channel.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Credit and Pawnshops

Questions credit teams and pawn shops usually ask us before we get started.

Is Data4Sales suitable for pawn shops and secured loans?

Yes. Data4Sales integrates your loan system, your branches, and your online auction store into a 360° customer profile. It calculates segments and the customer lifecycle based on the frequency of due dates and renewals, and triggers messages via WhatsApp, email, and SMS with attributed revenue.

Can the loan system be connected to the auction store?

Yes. Data4Sales connects to your loan system, your branches, your ERP, and your online store. Identity Resolution links ID documents, email addresses, and phone numbers so that each customer has a single profile.

How can I automate reminders for expiration dates and renewals?

You create a workflow that retrieves the date of each transaction and sends a notification via WhatsApp, email, or SMS on the days you specify. The message includes the date and instructions on how to confirm the transaction online or at a branch.

How Can You Sell Jewelry and Watches More Effectively at Auction?

Data4Sales identifies which categories each customer buys and which categories are purchased together. Orbis Audiences builds the audience for each batch, and Orbis Creative sends the recommended ads to the people most likely to buy them. Revenue is attributed to each campaign.

How does a pawnshop manage communication with its customers?

Data4Sales respects each customer's communication preferences and opt-out requests. Orbis Support verifies the customer's identity before discussing a transaction and forwards cases that require human intervention to your team.