Orbis Pulse: You choose a goal, and the AI decides what to do with each customer

It is the Data4Sales AI agent that carries out marketing campaigns. You choose a goal—such as a second purchase or reactivating inactive customers—set your parameters, and Orbis decides, on a customer-by-customer basis, which tactic to use, through which channel, and when. Results are measured against a control group.

A mission is a lifecycle goal with its own metrics, such as a second purchase within 90 days. It includes the target audience, your contact limits, and the plan that Orbis creates for each customer. You can see at any time how many customers are participating, which tactics Orbis chose, and how much was sold.

In a workflow, you define the steps, and all customers follow the same path. In an Orbis Pulse campaign, you define the goal and the parameters, and Orbis chooses a different path for each customer based on their history, preferred channel, and how they respond. If a customer doesn’t respond via email, Orbis can switch to WhatsApp or give them a break.

Everything that matters to the brand: the enabled channels, the maximum frequency of messages per customer, the time frames, whether discounts can be used, and which customers are excluded. Orbis makes decisions solely within those rules.

Each campaign sets aside a control group that does not receive any promotions. Data4Sales compares the participants with that control group and shows you the incremental results—for example, how many more second purchases the campaign generated and how much additional revenue it generated.

First purchase, second purchase, retaining repeat customers, increasing average order value, re-engaging inactive customers, and building loyalty among your best customers. For each objective, Orbis combines more than 50 tactics, ranging from abandoned carts to VIP pre-sales and promotional events.