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Customer Segmentation with AI: Precise Audiences in Seconds

Orbis Audiences is Data4Sales' AI engine that builds audiences: you specify who you want to reach, and it creates the audience based on your actual behavioral data, value, frequency, channel, and predictions. It updates daily and is ready to use for email, WhatsApp, workflows, and ads.

Schedule a demoView audience examples
Orbis AudiencesToday's Data
Customers who made a single high-value purchase and did not return within 90 days
First high-value purchase1 purchase · above-average receipt amount · +90 days
3.480
USD 186Average ticket price
USD 647,000 Audience value
112 days sincepurchase
What they bought
Footwear
Clothing
Accessories
Orbis analyzes the audience: 7out of 10 open WhatsApp and are most responsive on Thursday afternoons. 40% made a purchase at a physical store.
Enable in
WhatsAppEmailWorkflowMeta Ads
Create a campaignCreate a message with Creative
OrderIn natural languageJust as you would ask your team
Audience3,480 customersRules regarding your data
Information$647,000 at stakeTicket, value, and what they bought
AnalysisHow to Talk to ThemChannel, timing, and store
ActivationReady to useWhatsApp, email, workflows, and ads
Why Orbis Audiences

Stop sending messages to your entire contact list and choose who to talk to

Segmenting manually using spreadsheets takes days and quickly becomes outdated. With Orbis Audiences, the insights for each client are already calculated: you decide who to target, not how to calculate it.

In seconds, without spreadsheets

You describe the audience, and Orbis turns that into rules for your data.

You really need to

They use more than 90 attributes based on customers, segments, the customer lifecycle, and predictions.

Always Up to Date

They are dynamic: customers come and go every day without anyone updating them.

Capabilities

From the idea to the right customer group, ready to take action

Six capabilities for precise segmentation, without relying on an analyst.

From Idea to Audience

You write what you need, and Orbis translates it into rules

Orbis Audiences understands your request, turns it into rules about your data, and shows you how many customers meet those rules. You can review each rule, adjust it manually, or ask Orbis to change it.

  • Natural-language commands or manual rules—whichever you prefer
  • Rules are visible and editable before saving
  • Instant Audience Size
New AudienceOrbis Audiences
The 100 highest-value inactive customers who made purchases in 2025
Purchased in: 2025No purchases: last 90 daysOrder: lifetime valueLimit: 100 customers
Top 100 Most Valuable Inactive AccountsList for a Reactivation Campaign
100

Illustrative example

Prompts That Work

An audience for every business goal

Re-engage customers, drive repeat purchases, build loyalty, or focus on a specific channel: each goal has its own target audience. These are some of the requests teams use most often.

  • Re-engagement Before the Customer Is Lost
  • Second Purchase and Building Loyalty Among Valuable Customers
  • Audiences by channel, store, category, and engagement
Frequently Asked QuestionsBy Objective
Customers whose last purchase was 75 to 80days agoReactivation
One-time buyers withhigh spendingSecondpurchase
Customers with 3 or more purchases in 6 months and a receipt amount above theaverageLoyalty
Customers who shop exclusively online atcalzadoCanal
Customers who made a purchase more than 6 months ago at theCentroTienda store
Contacts who open emails and WhatsApp messages but have nevermade a purchaseEngagement
The Intelligence Behind It

Every audience draws on everything you know about your customers

Orbis Audiences operates on Data4Sales' Customer Data Platform: online and in-store purchases, value segments, lifecycle stages, product affinity, engagement with your campaigns, and purchase predictions.

  • More than 90 attributes per customer
  • Predictions of Purchase Probability and Next Purchase
  • Engagement via email, WhatsApp, and conversations
Available DataCustomer Data
Behavior
FrequencyTicketLast PurchaseCategories
Value
SegmentLifetime ValueLife Cycle
Channels
Physical StoreOnlineMarketplaceFavorite Store
Predictions and Engagement
Likelihood of PurchaseNext PurchaseViews and clicksConversations
Ready-to-Make Recipes

Recipes to Get You Started Without Worrying About the Rules

In addition to defining your own audience, you can start with templates designed by Data4Sales based on the platform's models and customize them for your business.

  • Probability of purchase: Who is most likely to buy soon?
  • Purchasing Behavior: How, When, and How Much Each Customer Buys
  • Prospective Buyers and the Lifecycle for Growing the Value of Your Customer Base
RecipesData4Sales
Probability of PurchaseCustomers most likely to make a purchase in the coming days
Purchasing BehaviorFrequency, average receipt amount, and categories for each customer
Potential buyerWho Can See Their Value Increase
Buyer LifecycleNew, Recurring, At Risk, and Recovered
Dynamic Audiences

They update automatically and show their value

Each audience is recalculated every day: customers who meet the criteria are added, and those who no longer meet them are removed. You can see the audience size, average order value, and revenue, and how they change over time.

  • Automatic daily update
  • Audience metrics: customers, average transaction value, and revenue
  • History to see how each group evolves
First High-Value PurchaseLast 6 months
3,480 customerstoday
USD 186Average ticket price
+12% compared tothe previous month
AprMayJunJulAugSep

Illustrative example

Ready to activate

Use it on every channel without exporting spreadsheets

The audience is available across the entire platform: email and WhatsApp campaigns, workflows, and Orbis Support. You can also sync it with your ad platforms to target only the right audience.

  • One-Click Email and WhatsApp Campaigns
  • Workflows that are triggered when a customer joins the audience
  • Synchronization with ads, for example with Meta
Enable AudienceFirst high-value purchase
First High-Value Purchase3,480 customers · updated daily
3.480
Available in
Email CampaignsWhatsApp campaignsWorkflowsOrbis SupportMeta Ads
Create a campaignAdd to a workflowSync with Meta
Connected to the entire cycle

Orbis Audiences turns your data into audiences ready for activation

Here you go

Customer Data

  • 360° profile with more than 90 attributes
  • Segments and Life Cycle
  • Predictions and Engagement
Work with Orbis

Orbis Audiences

  • Understand Your Order
  • Create and display the rules
  • Update the audience every day
Active

The entire platform

  • Email and WhatsApp Campaigns
  • Workflows and Orbis Support
  • Advertising platforms
The results of each campaign are fed back into the profile and help refine the next audience
Use Cases

Audiences You Can Build Starting on Day One

Take Action Before It's Too Late

Customers who are about to reach the usual time between purchases.

Encouraging a Second Purchase

People who have made a purchase before are more likely to return.

Taking Care of Your Best Customers

Champions and loyal customers with benefits designed just for them.

Schedule Business Events

The viewership figures for each phase of Cyber Monday, Black Friday, or Mother's Day.

Investing More Effectively in Ads

Exclude those who have already made a purchase and reach out to people who are similar to your best customers.

Launch products

Customers who are interested in the product category or brand you're launching.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases
STIENDA Success StoryTechnology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study47 Street Success StoryFashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case studyMarley Coffee Success StoryCoffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case studyFORUS Success StoryFashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case studyTaTa Success StorySupermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case studyMonte de Piedad National Success StoryRetail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case studySally Beauty Case StudyBeauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case studyGiani Dafirenze Success StoryFashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case studyPawal Success StoryPets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case studySuccess Story: The Chemist LookBeauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case studyUndergold Success StoryFashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study
Keep exploring

It works best alongside the rest of the Orbis lineup

DataCustomer Data PlatformThe data behind each audience
DataOrbis CopilotFind the opportunity and turn it into an audience
MarketingOrbis CreativeThe Right Message for Every Audience
MarketingWorkflowsWorkflows that are triggered when a user joins an audience
MarketingWhatsApp MarketingCustomized campaigns for each audience
SupportOrbis SupportSupport tailored to each client's audience
Integrations

Orbis Audiences integrates with the tools you already use

Each audience is built using data from all your sources and activated wherever you need it: more than 50 data connectors and native integrations with WhatsApp, email, SMS, Meta, Google Ads, and TikTok.

Home

eCommerce

Customers, orders, shopping carts, and the catalog—all synchronized every day.

VTEXShopifyTiendanubeWooCommerceMagento (Adobe Commerce)Fenicio
Home

Brick-and-mortar store, ERP, and CRM

In-store sales follow the same pattern as online purchases.

SAPOracleMicrosoft Dynamics 365SalesforceHubSpotOdooLightspeedBsaleZeta SoftwareYour POS
Home

Website, Customer Loyalty, and First-Party Data

Performance on your site, reviews, and any other sources you already have.

Data4Sales PixelYotpoBigQueryAmazon S3DatabasesAPICSV and Excel
Departure

Messaging Channels

Campaigns, workflows, and customer service tailored to each client's context.

WhatsApp Business APIEmailSMSInstagramFacebook Messenger
Departure

Digital Guidelines

Natively synchronized audiences and lookalikes of your best customers.

Meta AdsGoogle AdsTikTok Ads
Departure

AI Assistants with MCP

View and activate your Data4Sales data from the assistant you already use.

ChatGPTClaudeGeminiGrokPerplexity
  • Daily synchronization, no manual uploads
  • Identity resolution: one unique profile per customer
  • Setup with support from our team
  • Can't find your system? We can connect to it via API, database, or files.
View all integrations
Frequently Asked Questions

Orbis Audiences on Data4Sales

Here are the questions marketing and CRM teams typically ask us before they start creating audiences with Orbis.

What is Orbis Audiences?

It's Data4Sales' AI tool for creating customer audiences. You describe who you want to reach, and Orbis builds the audience based on your real data, keeps it updated daily, and makes it ready to use in campaigns, workflows, and ads.

How do you build an audience?

You enter what you need—for example, customers who made a single high-value purchase and haven't returned in 90 days. Orbis turns that into rules, shows you how many customers meet the criteria, and lets you adjust the rules before saving them. You can also start with a template or create one using manual rules.

What data can I use for segmentation?

Everything the Customer Data Platform offers: online and in-store purchases, frequency, average transaction value, categories, value segments, life cycle stages, product affinity, engagement with your campaigns, and purchase predictions—among more than 90 attributes per customer.

Do the ratings update automatically?

Yes. Audiences are dynamic and are recalculated every day. Customers who meet the criteria are added, and those who no longer meet them are removed, without anyone having to update them.

Where can I use a hearing?

In email, WhatsApp, and SMS campaigns; as an entry point for a workflow or an Orbis Pulse mission; in Orbis Support; and synchronized with Meta, Google Ads, and TikTok for your ads.

What is the difference between a segment and an audience?

Segments are the seven value groups that Data4Sales calculates for your entire customer base, such as "Champions" or "At Risk." An audience is a group that you define for a specific objective by combining segments with any other customer data.

Can I use audiences on Meta, Google Ads, or TikTok?

Yes. Data4Sales audiences sync natively with Meta, Google Ads, and TikTok, and update automatically every day. You can also use them as a basis for creating lookalike audiences of your best customers.

Reach the right audience in every campaign

We'll show you what audiences you could create today using your business data.

Schedule a demo