Solutions by Industry

Telecommunications: Customers Who Stay and Grow With Your Brand

Data4Sales is the Customer Data Platform for telecommunications: it brings together plans, usage, equipment purchases, and conversations into a single customer profile. You can see who is using more than their plan allows, who has outdated equipment, and who is showing signs of churn—and reach out to them in a timely manner.

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Customer Data · TelecommunicationsToday's Data

PlansUsageStoresWebsiteCampaignsWhatsApp

Lucas O.Loyal Customers · Upgrade

Plan20 GB

Consumption125% of the plan

Team2022 Team

Orbis CopilotLucasexceeded his goal for three months in a row and has a 2022 team.

Ready for an upgradeOrbis Audiences · updated daily

6.300

Lucas, with the 40 GB plan and a new device, you'll pay almost the same as you do today.

WhatsAppEmail

Combined data6 sources, 1 customerStores, online, and conversations

360° ProfileLucas O.Loyal Customers · Upgrade

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences6,300 customersReady for an upgrade

ActivationOne-on-One MessagingEmail and WhatsApp

Telecommunications Challenges

What Is Holding Back Growth in the Telecommunications Industry

Challenge 1

Billing, CRM, and Stores Without Cross-Referencing

The plan is handled by billing, complaints are managed in the CRM, and equipment purchases are made in the store. No one has a complete view of the customer.

With Data4Sales: a single profile that includes your plan, device, top-ups, and calls.

Challenge 2

Portability notices that nobody reads

A customer stops buying top-ups, files a complaint, and asks about other plans. By the time they request to switch carriers, it's already too late to retain them.

With Data4Sales: timely risk alerts and retention workflows.

Challenge 3

Old equipment and plans that no longer fit the bill

Some customers have had the same cell phone for years, while others go over their data limit every month, yet they all receive the same promotion.

With Data4Sales: equipment upgrades and replacements for those who need them.

Use Cases

What Telecom Brands Do with Data4Sales

Plan Upgrade

A larger plan for those who exceed their data allowance every month.

Withhold Before Portability

A timely offer for anyone showing signs of a downturn.

Upgrade the equipment

A new cell phone for anyone who has had their current phone for more than two years.

Reminder to Recharge

A notification to each prepaid customer at their usual recharge time.

Switch from prepaid to postpaid

A monthly plan for people who top up frequently and spend about the same amount each month.

Add Fiber to Your Cell Phone

Home Internet for those who already have a cell phone plan.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Telecommunications

Questions telecommunications teams usually ask us before we get started.

Is Data4Sales suitable for telecommunications companies and mobile operators?

Yes. Data4Sales integrates your billing system, your CRM, your stores, and your e-commerce platform into a 360° customer profile. It calculates segments and customer lifecycles for prepaid and postpaid plans and launches campaigns via WhatsApp, email, and SMS with attributed revenue.

How does Data4Sales help reduce churn in the telecommunications industry?

Data4Sales identifies customers who move to the "At Risk" stage and notifies you. Each stage change can trigger a retention workflow, and you can ask Orbis Copilot what the customers who left have in common.

Can we set up campaigns for equipment upgrades and replacements?

Yes. Orbis Audiences quickly identifies the audience of users who exceed their plan or have an older device. Orbis Creative sends each user the recommended plan or device, and each message includes the revenue attributed to it by channel.

Does Data4Sales integrate with an operator's CRM and billing system?

Yes. Data4Sales integrates with your billing system, your CRM, your stores, and your e-commerce platform. Identity Resolution links documents, email addresses, and phone numbers so that each customer has a single profile.

Can Orbis Support assist telecommunications customers?

Yes. It responds 24/7 via WhatsApp, Instagram, Facebook, and email to inquiries about plans, devices, and top-ups, with secure verification. Anything a customer needs—such as a technical support request—is forwarded to your team.