The Chemist Look Case Study: Targeted Email

What We Achieved

+52%Open rate

+4%Click-through rate

-33%Bounce rate

Introduction

Science without smoke, data without assumptions

The Chemist Look was born out of frustration: Florencia Jinchuk, its founder, noticed that many skincare brands promised the impossible and hid the important details. In response, she created a blog where she broke down formulas, compared ingredients, and explained what science could really do for the skin.

This led to the formation of a community that demanded transparency, clear information, and products that worked. The project became a brand. With that growth came a need: to know their customers as well as they know their ingredients.

4countries: Uruguay, Argentina, Chile, and Brazil

Shopifyyour online store

Emailits flagship channel

Problem

Moving from assumptions to data

Skincare isn't something you buy on a whim. People who invest in their skin do their research, compare products, and ask questions. That's why it's essential to understand how different customer groups behave: what they buy, how often, how they pay, and what they're looking for.

Lihue Fernández, the brand's Head of Email Marketing, faced three major challenges. They needed to segment their audience more thoroughly, identify purchasing patterns, and design more personalized experiences.

Who are our most valuable customers?

Why choose The Chemist Look?

How can we communicate with them in a more relevant way?

Strategy

Shopify, Data4Sales, and Klaviyo

By integrating their Shopify store with Data4Sales, the team gained real insight into monthly sales, orders, new and repeat customers, and other key metrics by country.

Together with Lihue, we created audiences based on data that was more granular than what Shopify provides. This allowed us to define specific segments so we could design strategies tailored to each customer type and track their progress.

Average ticket priceFrequencyRecencyCart size

“Less generic bombardment, more meaningful conversations.”

With this segmentation, we activated their flagship channel: email marketing. Using Klaviyo, we launched personalized campaigns based on interests, purchasing habits, and stage in the customer lifecycle.

Results

It didn't take long for the effects to become apparent

+52%

open rate

More customers are opening the emails.

+4%

click-through rate

More clicks per campaign.

-33%

bounce rate

Fewer returns on shipments.

The rate of repeat purchases increased, the segment of promising customers grew, and the channel’s overall performance improved. When you know your community well, speaking to them in a relevant way pays off. And that ’s also part of taking care of the brand’s image.

Testimonial

“The meetings with the Data4Sales team were key to developing audience strategies aligned with the month’s planned actions and evaluating their performance. Additionally, we continued to explore new features and tools on the platform to better understand user behavior and create more targeted strategies.”

Lihue Fernández, Head of Email Marketing, The Chemist Look