Solutions by Industry

Technology and Electronics: From Your First Device to Your Next Upgrade

Data4Sales is the Customer Data Platform for technology and electronics: it brings together sales from your stores, your e-commerce site, and your marketplaces into a single customer profile. You’ll know what devices they own, when they bought them, and what accessories they’re missing—and you can reach out at just the right moment to encourage them to upgrade or add to their collection.

Schedule a demo See how it works

Customer Data · TechnologyToday's Data

StoreseCommerceERPCampaignsWhatsAppInstagram

Pablo R.Loyal customers · Repeat buyers

Latest TeamLaptop · 2022

AccessoriesMouse and Case

ChannelWebsite and Store

Orbis CopilotPablobought his laptop 3 years ago and his accessories 1 year ago.

Notebooks to UpgradeOrbis Audiences · Updated daily

5.700

Pablo, your laptop is already 3 years old. Check out the new model using your customer benefit.

EmailWhatsApp

Combined data6 sources, 1 customerStores, online, and conversations

360° ProfilePablo R.Loyal Customers · Repeat Buyers

Orbis CopilotInsight of the DayWhat to Do Today

Orbis Audiences5,700 customersLaptops to replace

ActivationOne-on-One MessagingEmail and WhatsApp

Challenges in Technology and Electronics

What's Holding Back Growth in Technology and Electronics

Challenge 1

In-store equipment, online accessories

A customer buys a laptop at your store and a laptop sleeve on your website, and to your systems, they appear as two separate people with no shared history.

With Data4Sales: a profile for each customer showing every item they purchased and where.

Challenge 2

Accessories sold at another store

After buying a cell phone or a TV, the customer looks elsewhere for a case or a soundbar because no one offered it to them.

With Data4Sales: the accessory that pairs with your device, right when you need it.

Challenge 3

Years without contact until the renewal

Years go by between one project and the next, and by the time it's time to change it, the client no longer remembers you.

With Data4Sales: renewal rates by length of service for each team.

Use Cases

What Tech Brands Do with Data4Sales

New model, existing customer

Each new release is aimed at those who own the previous model in that line.

Accessory following the equipment

The case, charger, or stand within a few days of purchase.

Renovation Plan

Contact those who have equipment that is more than two years old.

Cyber by Category

During Cyber Monday and Black Friday, each customer sees deals on items that interest them.

Add another category

Let the person who bought you a cell phone know about your laptops, audio equipment, or smart home devices.

Items Viewed but Not Purchased

With Pixel Web, reconnect with people who viewed a device but didn't buy it.

Success stories

Brands Across Latin America That Are Already Boosting Sales With Their Data

View all cases

Technology · UruguaySTIENDA+134% repeat purchases in MayHow STIENDA (Samsung Uruguay) Turned Automation into RevenueView case study

Fashion · Argentina47 Street1.9x omnichannel customer value100 stores in a single conversationView case study

Coffee · ChileMarley Coffee15.9% conversion rateHow Brand Recognition Led to ProfitabilityView case study

Fashion · UruguayFORUS+46% in revenueGreater customer retention with WhatsApp as the leading channelView case study

Supermarkets · UruguayTaTa+10% increase in reactivated customersHow TaTa Reactivated and Built Loyalty Among Inactive Customers Using WhatsAppView case study

Retail · MexicoNational Monte de Piedad1:1 WhatsApp campaignsPredictive segmentation for sales eventsView case study

Beauty · ChileSally Beauty+46% in revenue during CYBERIts inactive customer base translated into a 46% increase in revenueView case study

Fashion · ChileGiani Dafirenze+17% conversion rateTheir anniversary, turned into a sales powerhouseView case study

Pets · ChilePawal50% increase in salesReactivation, repeat purchases, and new customer acquisition with WhatsAppView case study

Beauty · UruguayThe Chemist Look+52% open rateCustomer segmentation as your best routineView case study

Fashion · ColombiaUndergold70% off Meta AdsUp to 70% lower cost on Meta Ads without losing impactView case study

The platform

Data, Marketing, and Support Brought Together by Orbis

DataCustomer Data PlatformAll your customers in a 360° profile

DataOrbis CopilotAsk your data and make decisions in seconds

MarketingOrbis AudiencesPrecise Audiences in Seconds

MarketingOrbis CreativeA message for every customer

MarketingWorkflowsAutomated workflows for every stage

SupportOrbis SupportAI-Powered Support with Full Context

Frequently Asked Questions

Data4Sales for Technology and Electronics

Here are the questions we usually get from technology and electronics teams before we get started.

Is Data4Sales suitable for technology and appliance retailers?

Yes. Data4Sales works with technology brands throughout Latin America. It integrates brick-and-mortar stores and e-commerce into a 360° customer profile, calculates the customer lifecycle based on the category’s long-term trends, and launches email and WhatsApp campaigns with attributed revenue.

How can I tell which customers are about to upgrade their equipment?

Data4Sales stores the date and category of each purchase. With Orbis Audiences, you can quickly create an audience of people who purchased a device more than a certain amount of time ago.

Can additional accessories be sold after a customer purchases a piece of equipment?

Yes. Data4Sales calculates product affinity based on your sales data and identifies which accessories are purchased with each device. Orbis Creative creates personalized messages tailored to each customer’s purchases.

Which campaigns work best in the tech and electronics categories?

Those that follow the device lifecycle: promotions for owners of the previous model, post-purchase accessories, device upgrades after years of use, and Cyber Monday and Black Friday sales by category. Data4Sales measures the attributed revenue for each one.

How are results measured in stores and online?

Each campaign and each workflow has its own attributed revenue, both online and in-store. You can tell whether the renewal was sold on your website or in-store.