Email Marketing for Retail, Tailored to Each Customer

This is the Data4Sales feature for designing, automating, and tracking emails sent to your customers. Each email uses data from the 360° profile: what they bought, through which channel, what products interest them, and what stage of the customer lifecycle they’re in. This ensures that each customer receives the product and offer that makes sense for them, and that each sale is attributed to the right campaign.

Emails can include profile variables, product carousels, and personalized recommendations for each customer. A single email shows different products to each recipient. Orbis Creative drafts the subject line and body text in your brand’s tone, and you approve it before it’s sent.

Yes. Workflows automatically send emails when something happens with your data: a first purchase, an abandoned cart, a birthday, or a customer who is drifting away. Within the same workflow, you can combine email and WhatsApp, and the customer exits the workflow when they make a purchase.

The platform tracks bounces, unsubscribes, and spam complaints, and automatically stops sending emails to those addresses. This keeps your list clean and ensures your emails continue to reach your customers. Over the past 12 months, 98.5% of the emails sent through Data4Sales were delivered.

Data4Sales attributes to each campaign the purchases made by customers who received the email, both online and in-store. The results show deliveries, opens, clicks, unsubscribes, orders, and attributed revenue—by campaign and by funnel—without having to cross-reference spreadsheets.

Yes. Data4Sales has more than 50 native connectors: VTEX, Shopify, Tiendanube, WooCommerce, Magento, and Fenicio for e-commerce, and SAP, Oracle, Microsoft Dynamics 365, Odoo, Lightspeed, Bsale, Zeta Software, or your POS system for brick-and-mortar stores. That’s why an email can use in-store purchases to personalize the message and track whether the customer made another purchase online or in-store.