Data4Sales

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Average spend per customer

Average spending per customer is the amount each customer spends at your business, on average, when you add up all their purchases over a given period.

Average order value

The average order value, also known as the average ticket or AOV (Average Order Value), is the average amount your customers spend on each purchase.

Total advertising investment

Total ad spend is the total amount of money you allocate to paid ads over a given period, across all platforms and campaigns.

Segments

A group of buyers or prospects, who have a number of characteristics and elements in common among all their members.

Hearings

An audience is a set of people who have been grouped together to receive messages through a marketing tool.

Recovered customers

Recovered customers are those who were at risk or inactive and have started making purchases again, so they move to the "Reconquered" stage of the customer lifecycle.

Users

Those people who visit your site in a given period of time.

Active customers

Active customers are those who have made a purchase from your business within a recent period that you define—for example, the last 12 months.

Prospectus

A prospect is someone who is already familiar with your brand and has provided their contact information, but has not yet made their first purchase.

Sales

Sales are the total amount of money your business receives from orders that your customers pay for during a given period across all your channels.

Billing

The total amount of money the business received from selling its products or services in a certain date range.

Strategic analysis

A deep analysis of your transactional data, which will provide you with crucial information about your customers' behavior and their characteristics.

Conversion rate

The conversion rate is the percentage of people who take the action you're looking for—such as making a purchase—out of the total number of people who visited your site or received your message.

Business Dates

Commercial dates are events featuring concentrated discounts and sales, such as Hot Sale, CyberDay, Buen Fin, Black Friday, or Cyber Monday, which drive consumer spending in Latin America.

Buyback

A repeat purchase is when a customer who has already bought from your business chooses you again and makes a new purchase.

Omnichannel

Omnichannel is a strategy that integrates all of a brand's channels so that the customer has a single, seamless, and consistent experience.

First steps