In a nutshell:

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Your #eCommerce has daily visits from people who are interested in logging in. To understand what happens during this interaction, it is important to emphasize 3 terms: traffic, sessions and users.

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Users are the unique visitors who visit your online store in a given period of time. During their stay on the website, these visitors proceed to perform actions, such as looking at products, initiating a contact, getting information, buying, among others.

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A session is one of the many times a user logs in to the site. This means that a user can have more than one session, but will remain a single user.

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Therefore, the traffic of a website is composed of users and sessions.

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Story mode:

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Lucia had never bought any Apple-branded product, although it had always caught her attention. When she started working on her career, she felt it was time to make that investment she had long wanted.

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He visited Apple's website once, to see the price of an iphone.

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From that moment on, Lucia was considered a user and had a session on the website.

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A few days later, he went back to the apple website to find out more about the iphone he wanted to buy.

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Since that time, Lucia remained a user, but now has two sessions on the website.

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Lucia went to Apple's website for the third time, as she decided to buy the iphone she wanted online.

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From that moment on, Lucia remained a user, but now she has three sessions and is also a new client considered a one timer for the brand.

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