Data4Sales

Acquisition

To acquire customers, you must know what you're talking about. Understand how and when to apply the most valuable concepts to increase your online store's acquisition like never before.

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ROAS

The "Return on Advertising Investment" is how much profit your campaigns make based on the money invested.

Hearings

An audience is a set of people who have been grouped together to receive messages through a marketing tool.

CPM

CPM is the cost per thousand impressions.

Acquisition rate

The acquisition rate measures what percentage of your active customers during a given period are new customers who made their first purchase.

New customers

New customers are people who made their first purchase at your business within a specific time period.

One Timer

One Timer customers are active customers who made a one-time purchase in your online store within a certain period of time defined by the eCommerce, for example 30 days.

Hearing recipes

Audience templates are pre-built, ready-to-use audiences that address common scenarios such as repurchase, at-risk customers, or VIP customers.

CPA

CPA, or cost per acquisition, is the average amount you pay for each action you aim to achieve with an ad, such as a purchase or a sign-up.

CPC

CPC, or cost per click, is the average amount you pay each time someone clicks on one of your ads.

CAC

CAC, or customer acquisition cost, is the average amount you spend to acquire a new customer.

Conversion by means of

Conversion by channel refers to the conversion rate for each channel—such as email, WhatsApp, paid ads, or organic traffic—to determine which one generates the most purchases.

Third-Party Cookies

Third-party cookies are files that domains other than the site you're visiting store in your browser to track your activity and show you ads.

Synchronized Audiences

Synchronized audiences are segments of your customers that are automatically uploaded and updated on ad platforms such as Meta Ads and Google Ads.

Retargeting

Retargeting involves showing ads or messages to people who have already interacted with your brand, to encourage them to return and complete a purchase.

Web Pixel

A web pixel is a small piece of code that is installed on your site to track what visitors do: pages, products, and searches.

Lookalike

A lookalike audience is a group of new people who resemble your best customers and whom ad platforms find for you.

First-party data

First-party data is the data your brand collects directly from its customers: purchases, browsing activity, conversations, and responses to your campaigns.