An audience recipe is a segmentation template designed for a specific target. Instead of defining each filter from scratch, you choose the recipe and get a customer group that's ready to activate.

They work like a recipe: the ingredients (the filters) are already combined to ensure a reliable result. Then you can tailor it to your business.

Why does it matter?

Building effective audiences takes time and an understanding of data. Many marketing teams end up sending the same campaign to their entire audience because segmenting takes too much time.

Recipes solve that problem. They give you a proven starting point for the most common scenarios and let you turn an idea into action in minutes. Here are a few examples:

• Repeat Purchases: Customers who are approaching the time when they are likely to make another purchase.
• At risk: customers who used to shop frequently but are starting to drift away.
• VIP: High-value customers who deserve special attention.
• Second purchase: customers who have made one purchase but haven't returned yet.

Story mode

The team at an online sports store wants to take action before the season changes, but doesn't have time to segment customers. They choose the "at-risk customers" template, review the group size, and send a WhatsApp message with an offer tailored to them. All in one morning.

How to Use It with Data4Sales

In Data4Sales, audiences are built based on segmentation, clusters, and the customer lifecycle, which are updated daily. Additionally, with Orbis Audiences, you can request an audience using natural language, and Orbis explains each filter it used. Once it’s ready, you can activate it via WhatsApp, email, or SMS, or sync it with Meta Ads and Google Ads.

Related terms

• Hearings
• Segments
• Customer at risk
• Marketing action