It's installed once on your e-commerce site, and from there, it tracks user behavior: which categories each person visits, which products they view, and what they search for. That information is combined with what you already know about each customer—such as their past purchases—to better understand what interests them right now.

Why does it matter?

Purchases reflect what a customer has already done. Browsing reflects what they're thinking of doing. Together, they allow you to reach them at just the right moment with the right message.

Without a pixel, a visit that doesn't result in a purchase is lost. With a pixel, that visit becomes a signal you can use:

• Remind someone of a product they looked at but didn't buy.
• Identify new interests, such as a category a customer has never explored before.
• Build audiences for retargeting.

Since it collects data on your own site, the pixel is part of your first-party data and relies less on third-party cookies.

Story mode

Lucía shops at an online sports store. She had always bought running clothes, but this week she visited the cycling section three times. Thanks to the tracking pixel, the store detected this and emailed her a selection of helmets and gloves. Lucía didn’t have to say a word—her browsing history spoke for her.

How to Use It with Data4Sales

• The Data4Sales web pixel tracks viewed categories and products as well as searches, and makes this data available for use in campaigns and workflows.
• Enable abandoned navigation and abandoned cart workflows via WhatsApp, email, or SMS.
• Browsing is integrated into each customer's 360° profile, along with their purchases.

Related terms

• Abandoned Ship
• Retargeting
• First-party data
• 360° Profile