Understand the One Timers and go in search of the second purchase.

‍

So, One Timer is a state of the buyer, which belongs to the customer lifecycle.within the customer lifecycle, we have 5 possible states:

‍

‍

One Timers are active customers who made a first purchase within the time defined by the eCommerce as the window in which they consider that a customer should buy again. After that time, the buyer becomes inactive.

‍

We all know that getting new customers is great, but even better is getting people who buy from your business once, to keep buying from you. 😎

‍

We know that we cannot retain all customers and that not all of them will be frequent buyers of our brand. Therefore, it is important to understand customer characteristics and behaviors in order to develop retention strategies and personalize communications.

‍

At the same time, acquiring customers is currently expensive, so it is key to go out in search of customers with similar characteristics to our most valuable buyers.

‍

Some important characteristics to keep in mind about our new customers:

‍

• What products do they buy?
• What payment methods do you use?
• Do you use discount coupons?
• How much do they spend?
• What products do customers who make a second purchase tend to buy?

‍

Story mode:

‍

Paula learned about TaTa supermarket through an advertisement that appeared on Instagram.

‍

It seemed like a good opportunity to buy some household products at an affordable price, so she made her purchase online a week ago and received her order at home.

‍

Paula is considered aOne Timer for eCommerce until she makes a second purchase or passes the window of time where she becomes an inactive customer.

‍

Read TaTa' s Case Study and discover their strategy to reactivate inactive customers.

‍

‍