WhatsApp Marketing is a strategy that uses WhatsApp as a communication channel with your customers to sell, inform, and provide support. It includes campaigns targeting specific audiences, automated messages based on each customer’s actions, and customer service conversations. It relies on a business account and prior consent from each individual.

Why does it matter?

In much of Latin America, WhatsApp is the app people already use to chat every day. A message there is read in an intimate, almost personal context. That’s why it’s a powerful channel for recovering sales, notifying customers about restocks, or encouraging a second purchase.

That closeness also requires care. If you send the same message to your entire audience too often, customers will get tired of it, block you, or unsubscribe. WhatsApp marketing works when the message is relevant to the recipient:

• Segmentation: Talk to those who have a reason to listen to you.
• Timing: Reach out when the customer is close to making a decision.
• Permission: Obtain the customer's consent and respect their decision not to receive further communications.

Story mode

Lucia buys running shoes from an online sports store. A few weeks later, the store messages her on WhatsApp: technical socks in her size have arrived, and there’s a discount for customers who’ve already purchased shoes. Lucia responds with a question about shipping; they resolve it right there in the conversation, and she completes her purchase. She didn’t receive a mass message—she received one tailored just for her.

How to Use It with Data4Sales

• Active WhatsApp campaigns targeting audiences and segments that are updated daily.
• You can automate workflows such as welcome messages, abandoned cart reminders, post-purchase follow-ups, repeat purchases, and customer reactivation, which run 24/7.
• With Orbis Creative, you can craft a unique message for each customer based on their data.
• With Orbis Support, you can provide AI-powered customer service via WhatsApp around the clock, taking the customer's context into account, and escalate complex cases to your team.
• You measure the revenue attributed to each campaign using a control group to determine how much you actually sold thanks to that channel.

Related terms

• WhatsApp Business API
• WhatsApp Templates
• Opt-in and opt-out
• Segments