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Deliverability

It's the ability to ensure that your emails reach your customers' main inbox—and not the spam folder or get lost somewhere.

Abandoned Cart

This is when a customer adds products to an online store's shopping cart but leaves without completing the purchase.

WhatsApp Marketing

It refers to using WhatsApp to communicate with your customers for business purposes—such as announcements, offers, reminders, and customer service—with their permission.

WhatsApp Templates

These are predefined messages approved by Meta that a company uses to start conversations with its customers on WhatsApp.

SMS Marketing

It involves using text messages (SMS) to send brief offers, notifications, and reminders to customers who have given their consent.

Bounce Rate

In email marketing, this is the percentage of emails sent that could not be delivered and were returned by the recipient's server.

Opening rate

It is the percentage of delivered emails that recipients opened. It measures the initial interest a email generates.

WhatsApp Business API

It is the business version of WhatsApp that integrates with other systems and allows you to send messages and handle conversations at scale.

Opt-in and opt-out

Opt-in is the permission a customer gives to receive your messages; opt-out is their decision to stop receiving them.

Email marketing

It is the use of email to communicate with your customers and prospects in order to inform them, sell to them, and build customer loyalty.

CTR

The CTR (click-through rate) is the percentage of people who clicked on a link out of the total number of people who saw or received your message.

Abandoned Ship

This is when a logged-in customer views products or categories in your online store and leaves without adding anything to their cart.

Omnichannel Inbox

It's a single inbox that brings together your conversations with customers from various channels, such as WhatsApp, social media, and email.

Channels